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Women and Money Making: What’s Your Business Model?

by Barbara Stewart, CFA
March 9, 2022
in Investing
Reading Time: 7 mins read
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“A enterprise mannequin is a top level view of how an organization plans to become profitable.”

What do girls all over the world suppose is an important element to their private enterprise mannequin?

Final 12 months, I interviewed 53 completed girls for my analysis paper “Good Girls: How Do They Make Cash?” launched on 8 March 2022. In celebration of Worldwide Girls’s Day 2022, I believed I’d share some examples of how girls in varied nations and cultures take into consideration enterprise fashions and the way this has contributed to their enterprise success.

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Some girls take into consideration their private enterprise mannequin as a mindset for approaching work in a strategic means:

Grow to be a Identified Model

“After I take into consideration my private enterprise mannequin, I consider the significance of branding your self and ensuring to be clear about each what you are able to do and what you’re recognized for. I put all of my effort and time into doing the perfect I can, and I focus onerous on understanding what I have to know and who I have to know in an effort to progress. I’m selective with my time and I say no to plenty of issues.” — Jessica Chan, Investor Options Lead, JLL, Hong Kong, SAR

Have a Guiding Precept

“My private enterprise mannequin is constructed round a mindset. I take a look at myself as an income-earning asset! I’m within the prime interval of my profession and my guideline for years has been to extend my earnings by 10% to fifteen% yearly. Whether or not I’m in a efficiency appraisal for an current job or a brand new job, I look to barter that share improve in my wage.” — Joelle Pang, Common Supervisor, FastJobs Malaysia, Kuala Lumpur, Malaysia

Be the Go-To Particular person

“My private enterprise mannequin is constructed round my need to be ’greatest in school.’ I attempt to be a extremely credible supply of knowledge and I maintain myself to an exacting ethical customary. In my position, I facilitate introductions between senior folks, similar to chief funding officers and institutional fund managers. I’m the go-to particular person for shoppers, for buyers, and for anybody in our ecosystem seeking to benchmark their funding course of or meet potential companions, all of which requires a excessive stage of non-public and enterprise discretion. If any of those stakeholders are requested ‘Who do I speak to?’ They’ll say, ‘I speak to Marsha Larned.’” — Marsha Larned, Managing Director, Asia Pacific, Institutional Investor, Hong Kong, SAR

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Others consider their private enterprise mannequin as a deliberate means of working in an effort to obtain monetary success, similar to arising with frameworks and platforms, or collaborating with others:

Use Frameworks and Platforms

“My private enterprise mannequin is aligned with a consultancy enterprise in that I promote my time. As a coach specializing in enterprise psychology, I counsel entrepreneurs and founders on their journeys. From the beginning I spotted that in an effort to create worth I needed to suppose in platforms and work with collaborators that will generate progress. For instance, I work with Novo Nordisk Basis as a part of their accelerator program. They go in and make investments with a number of start-ups and I am going in and coach the founders of seven to 10 start-ups. Transferring ahead I’d like to do extra analysis and give you frameworks and platforms that others might use.” — Cecilie Willer, Founder Coach, Right this moment.io, Copenhagen, Denmark

Collaborate

“I all the time look to collaborate: My complete profession has been based mostly on recognizing and sustaining collaboration alternatives and ensuring there may be worth for either side. I put money into collaboration not simply within the mission itself. This requires onerous work, and for any mission I work on, I put collectively a stakeholder map. I listing the entire related stakeholders in my ecosystem, then I establish potential win/win engagements, after which I attempt to construct relationships accordingly. Collaborating lets you ship extra effectively by counting on different folks’s sources and experience.” — Dona Haj, Head of EMEA Ventures and Tech Ecosystem, MathWorks, London

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For a lot of different girls, a private enterprise mannequin is extra of a holistic strategy to money-making that features her private philosophy round parts similar to way of life, well being, and happiness:

Life-style

“In arising with my private philosophy round cash, I began with an finish in thoughts. I requested myself this query ‘What sort of way of life do I need to have?’ This concerned reflecting deeply on what kinds of experiences I needed, what number of journeys per 12 months, what sort of home and automobile I’d like, and the way do I need to spend my time. As soon as I had put a quantity subsequent to every thing I needed to have, I labored backwards to get to my cash objective and I fairly shortly realized it wasn’t such an astronomical determine. I like biking and mountaineering and neither are notably costly sports activities! Having a transparent understanding of my cash objective provides me the peace of thoughts to stay the approach to life I need.” — Aleksandra Efimova, CEO, FLX® Stretch Coaching and Russian Pointe, Palm Seashore, Florida

Well being

“I don’t have a enterprise mannequin per se, not less than within the conventional sense of getting exterior shoppers, income, and worth propositions. I’ve a far easier life mannequin. After a lot analysis, I’ve found that there are three issues that make me (and most of us) glad: good well being, deep relationships, and significant work. I’ve ensured I’ve good bodily and psychological well being. I’ve developed a couple of deep friendships. And I’ve realized that ‘significant’ for me means engaged on ‘onerous issues’ in my line of labor. I like engaged on issues that nobody else has succeeded at.” — Hansi Mehrotra, CFA, Founder and Monetary Wellness Coach, The Cash Hans, Mumbai

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Happiness

“It’s essential to have a ‘happiness mannequin’ layered on high of 1’s ‘enterprise mannequin’ and determine find out how to maximize happiness in addition to profession targets. What motivates me is mental and emotional engagement versus the most important paycheck or payoff. I’d wish to suppose it is a good option to strategy life.” — Judy Blumstock, Founder and CEO, Diamond Therapeutics, Toronto

Private enterprise fashions are private! How we develop our mindsets, our methods, and our philosophies round work and cash making is exclusive. And as we evolve, our private enterprise fashions evolve with us.

For extra on this matter, learn the complete report “Good Girls: How Do They Make Cash?” by Barbara Stewart, CFA.

In the event you appreciated this publish, don’t neglect to subscribe to the Enterprising Investor.


All posts are the opinion of the writer. As such, they shouldn’t be construed as funding recommendation, nor do the opinions expressed essentially mirror the views of CFA Institute or the writer’s employer.

Picture credit score: ©Getty Photographs / Hinterhaus Productions


Skilled Studying for CFA Institute Members

CFA Institute members are empowered to self-determine and self-report skilled studying (PL) credit earned, together with content material on Enterprising Investor. Members can file credit simply utilizing their on-line PL tracker.

Barbara Stewart, CFA

Barbara Stewart, CFA, is a researcher and writer on the difficulty of ladies and finance. She’s going to launch the twelfth annual installment of her “Wealthy Pondering” sequence of monographs on Worldwide Girls’s Day, 8 March 2022. Stewart makes use of her proprietary analysis expertise to work as an Government Interviewer on a mission foundation for international monetary establishments in search of to achieve a deeper understanding of their key stakeholders, each men and women. She is a frequent interview visitor on TV, radio, and print, , and she or he is a columnist for Canadian Cash Saver and Golden Woman Finance. Stewart is on the Advisory Board for Kensington Capital Companions Restricted in Toronto. All of Stewart’s analysis is out there on Barbara Stewart.



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