Talenthouse AG has made a reputation for itself as an aggregator of content material creators, which is then commissioned by manufacturers for their very own social media channels. Manufacturers simply can’t appear to give you the identical sort of authenticity, in order that they farm it out on this method. However enterprise goes properly, so Talenthouse is now itemizing on the SIX Swiss Alternate (ticker THAG) in response to this demand for content material creation and talent to faucet into the ‘creator economic system.’
The transfer is important in tech startup phrases as a result of in June final 12 months New Worth AG (buying and selling as Talenthouse) acquired long-time social images startup EyeEm. When it launched in 2011, solely a 12 months after Instagram, it was usually talked of in the identical breath, however the EyeEm founders studiously repeated that it was a spot for for high-end content material creators and photographers to promote their wares.
By the point it had been acquired, EyeEm had raised a complete of $24 million in VC backing. No value was launched on the time for the ‘principally shares, some money’ deal.
However the public markets flotation of Talenthouse reveals some fascinating information.
Roman Scharf, Co-Founding father of Talenthouse advised me: “The preliminary shares will commerce round one Swiss franc, and we’ve got 400 million shares excellent. So the market cap tomorrow will begin round 400 million Swiss francs. We paid 37,348,490 million shares for Eyeem plus some money. These shares at present share value are $37.3 million. However their exit was roughly $40 million, since in addition they acquired money.”
Talenthouse, with its operational headquarters in London, has 14 million members throughout manufacturers together with EyeEm, Ello, Zooppa and Jovoto. Members of those manufacturers produce content material that may be acquired or commissioned by corporations equivalent to PayPal, Netflix and Nike.
The Creator Financial system generates $2,250 billion yearly, using 30 million individuals worldwide, in response to UNESCO. As an illustration, in a fee for the UN, Talenthouse took in 16,700 submissions from 142 international locations, for a marketing campaign across the Covid-19 pandemic.
In a press release, Clare McKeeve, CEO of Talenthouse mentioned: “We’ve acquired and developed good corporations inside our portfolio in order that our creatives have the instruments to be a part of an energetic neighborhood while efficiently monetizing their expertise.”
Talking to me over a name Scharf added: “The SIX market floatation is sort of a sandbox setting the place we discover ways to behave as a public firm. After which we’re going to go for a NASDAQ itemizing, as a result of you understand Tanenhaus actually is in regards to the artistic economic system. And within the German-speaking world, buyers don’t actually perceive what the artistic economic system is. They don’t have any clue about Tik Tok.”
Eyeem was began by Florian Meissner, Ramzi Rizk, Gen Sadakane and Lorenz Aschoff in 2011. Photographers may supply their photos on the market through the portal and Eyeem retained a part of the revenue. However the finish, the 4 founders every held 1.7 p.c of their firm.
Meissner and Rizk have since moved on to work on the app Conscious, an evaluation service for well being information, and likewise develop into Angel buyers, taking early stakes within the Gorillas supply service.