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How Top Retailers Leverage Brand Equity on the Secondary Market

by B-Stock Editorial Team
February 22, 2022
in Business
Reading Time: 3 mins read
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Are you having hassle accessing extra stock patrons? Is your present liquidation technique recovering little or no worth or dragging down your operational effectivity? In both case, you stand to learn from shifting away out of your conventional liquidation options and partnering with B-Inventory. Right here we talk about how B-Inventory drives increased restoration and one key tip our crew has discovered to bolster your backside line.

Why Companion with B-Inventory?

B-Inventory is led by veterans within the secondary market and reverse logistics area with a long time of expertise operating profitable on-line auctions. Our public sale consultants constantly analyze our total community of patrons and sellers and ship insights to you. Additional, all our companions obtain a devoted account supervisor to advise them on constructing high-performing marketplaces and auctions. In truth, the world’s high retailers depend on our crew to maneuver all kinds of unsold stock and push their restoration and effectivity to new heights. Some frequent metric of success embody ever-increasing:

  • registrations to bid in a market
  • first time public sale bidders
  • bidders per public sale
  • whole bids per public sale

Why Do These Metrics Matter?

Elevated registrations, bidders, and precise bids promotes a aggressive surroundings. When vying to your extra stock, patrons turn into emotionally invested within the bidding course of—a scientifically noticed phenomenon. They’ll wish to proceed bidding to win that coveted lot whereas a ticking clock creates a way of urgency. If you happen to maintain your auctions frequent and common, even these which are outbid can be again later to attempt once more. Elevated engagement is all the time a win-win—you get the most effective value out there, and no purchaser pays greater than they’re prepared to. By utilizing B-Inventory’s method, you’re primarily reestablishing truthful market value each public sale.

Use Your Title to Interact Extra Stock Consumers

Auctions are one factor, however how will you take restoration to the subsequent stage? Usually, the reply is to place a face in your liquidation operation.

A really profitable auction-based liquidation technique contains utilizing a retailer’s model to assist promote auctions and herald patrons. The B-Inventory Community information reveals that patrons have a tendency to purchase extra from title manufacturers they belief, as in comparison with a reputation they’ve by no means seen earlier than. Design your personal storefront to showcase your revered model title and elegance, and patrons immediately know and belief you as a supply of products to gas their very own enterprise. 

One giant eCommerce retailer was in a position to meet and exceed their restoration targets once they leveraged their model fairness. Inside a month of branding their storefront and URL, {the marketplace} skilled a 60% soar in bids. Inside simply days, 15 new extra stock patrons started taking part in auctions, driving competitors up.  Following this variation, the restoration charge elevated by 51% after simply two months.

Construct a Liquidation Technique That Protects Your Model

Utilizing your model fairness could appear apparent, however many companies are reluctant to take action. If you happen to’re involved about your model status, B-Inventory has you coated. Your auctions are solely open to these you enable. If you would like, you possibly can merely take all comers to maneuver your tons out as quick as potential. Alternatively, you possibly can handpick a smaller pool of vetted patrons that may uphold your hard-won picture and respect your major channels.

Past Simply Branding

Whereas flexing a well known title might help immensely, it’s simply one in all many liquidation technique ideas we will make.

For instance, we’d counsel optimizing your lot measurement—some extra stock patrons choose smaller tons whereas others purchase by the truckload. Our specialists may additionally counsel adjusting your beginning bids, public sale instances, itemizing particulars, and extra. The finer factors of liquidation technique for your enterprise will depend upon a number of components, and our specialists can leverage an enormous assortment of knowledge factors and automation applied sciences that will help you get better extra.

Who’s Utilizing B-Inventory to Entry Extra Stock Consumers?

Try a few of our different consumer success tales:

Contact B-Inventory Right now

If you happen to’re able to take your liquidation technique to the subsequent stage, attain out to us in the present day. We’ll present you why high retailers across the globe belief us to assist transfer their returned, extra, and broken items. With a whole, devoted resolution in your nook, you’ll get better worth out of your unsold stock sooner than you ever thought potential. 

 



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Tags: BrandEquityLeverageMarketRetailerssecondaryTop
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