GPU sales to hit $100 billion in 2024

It’s raining cash, at the least in the event you’re promoting graphics playing cards. In accordance with latest business analysis, the marketplace for graphics processing models is ready to hit about $100 billion in 2024. It’s an enormous shift in a market phase that was already rising fairly shortly.

However don’t get too excited, avid gamers. We aren’t those shopping for. Nearly all of that development is pushed by an explosion in AI infrastructure, based on Jon Peddie Analysis in a brand new market report, which confirms that Nvidia is reaping many of the profit on this change.

That’s hardly shocking in the event you’ve even been glancing on the information recently. Promoting AI {hardware} for knowledge facilities, simply a few years after promoting a few of the similar {hardware} for cryptocurrency era, has pushed Nvidia to grow to be probably the most useful firm on the planet. (By market cap, anyway. There are different methods to measure company worth, however that’s an argument for larger brains than mine.)

For a little bit of broad context on this $100 billion quantity, the estimated worldwide income for smartphones in 2023 was about $500 billion based on Statista, and automobile gross sales totaled about $2.1 trillion for the highest 20 producers.

Nvidia is certainly the go-to vendor for any firm that desires to quickly scale up versatile, AI-focused knowledge facilities, if in case you have the scratch. Nvidia’s next-generation AI {hardware} is projected to price between $30,000 and $40,000 per unit on the high tier. That’s the sort of “large iron” that makes an RTX 4090 look reasonably priced, and it’s partly why the headline of this text is in {dollars} slightly than concrete chips or playing cards.

However, in fact, Nvidia isn’t the one participant out there proper now, even when it’s completely dominating in the intervening time. Intel, AMD, Qualcomm, and Broadcom are all nipping at Nvidia’s heels, and even some shock gamers like Apple and Meta (Fb) get a point out within the quick type of Jon Peddie’s report.

It’s value stating that promoting chips for AI knowledge facilities isn’t the one technique to make some scratch in GPUs. Naturally, you’ve received each discrete and built-in graphics for PCs, smartphones, and tablets, recreation consoles, and much more specialised {hardware} going into automobiles, VR headsets, and wearables like smartwatches. Because the report says, “GPUs have grow to be ubiquitous and will be present in nearly each industrial, scientific, industrial, and client product made right this moment.” Whole quantity for the AI portion of the market is definitely comparatively low, even when it’s driving the lion’s share of the income.

Lengthy story quick: Persons are nonetheless going to play video games and stream video, even when they’re speaking to ChatGPT to assist stem the crushing tide of digital isolation whereas they do it. Somebody has to make and promote that {hardware}.

It’ll be fascinating to see how the give attention to high-margin business-to-business gross sales impacts Nvidia’s output in 2025, and the way the remainder of the market adapts to that. In spite of everything, Nvidia can solely make so many chips, and it’s not going to be too involved with the $500 revenue on a top-of-the-line RTX 5090 Ti Tremendous-Duper Magnum MAX if it will possibly extra reliably make $10,000 promoting a chip to the following AI startup that’s splashing round in buckets of angel investor money. That would open up some area for the likes of AMD, Intel, and others to lastly try to promote extra GPUs to shoppers, particularly on the mid-tier and low-end.

However that is all navel-gazing. The one factor we will say for positive is that there’s going to be some huge cash made promoting GPUs within the close to future.