© Reuters. FILE PHOTO: The brand of Zurich Insurance coverage is seen at its headquarters in Zurich, Switzerland January 13, 2022. REUTERS/Arnd Wiegmann
ZURICH (Reuters) – Zurich Insurance coverage has eliminated its Z brand from social media after the letter turned an emblem of assist in Russia for Moscow’s invasion of Ukraine.
The corporate stated it was eradicating the brand – a white Z on a blue background – as a result of it didn’t wish to be misinterpreted as supporting Russia within the battle.
“We’re briefly eradicating using the letter ‘Z’ from social channels the place it seems in isolation and might be misinterpreted,” the corporate advised Reuters in a press release.
“We’re monitoring the state of affairs carefully and can take additional actions if and when required,” the corporate stated, following a report by The Telegraph newspaper in England.
The letter Z has been used as a marking on Russian army autos collaborating within the battle and has been adopted by Russians supporting the struggle, with it being distinguished on flags and at pro-Kremlin rallies.
Moscow has described its actions in Ukraine as a “particular army operation.”
Zurich Insurance coverage stated earlier this month that it was not taking up new home prospects in Russia and won’t renew present native enterprise.
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