Earlier this month Bitcoin treasury firm ZOOZ Technique (Nasdaq: ZOOZ; TASE: ZOOZ) CEO Jordan Fried visited Israel for conferences with traders. Because the Israeli firm modified its discipline of exercise final summer time – from kinetic vitality to investing in Bitcoin – ZOOZ’s inventory has misplaced 84% and is buying and selling at a market cap of $87 million, which is even decrease than the worth of the Bitcoin it holds, bought at a median worth greater than its present worth.
Nevertheless, it’s tough to overlook Fried’s nice optimism, each on Bitcoin and ZOOZ’s technique. “The volatility within the worth of Bitcoin is a function, not a bug,” he tells “Globes.” “Each funding channel that institutional traders begin to undertake initially suffers from volatility. After I began investing in Bitcoin in 2013, they informed me I used to be loopy; I used to be the ‘black sheep’ of the household, they informed me to not speak about it on Seder evening,” he laughs. “Immediately, BlackRock and Constancy are issuing ETFs (exchange-traded funds) on Bitcoin, and academics’ and firefighters’ pension funds are invested immediately in Bitcoin.”
Typically, Fried sees Bitcoin as one of the crucial vital innovations in human historical past: “Folks can ship cash to the opposite facet of the world with none middlemen in between,” he enthuses. “Bitcoin broke the monopoly of a state foreign money, and we’re beginning to see international locations adopting it as authorized tender.”
ZOOZ Technique, previously ZOOZ Energy, held its IPO on the Tel Aviv Inventory Trade (TASE) in 2021 as an organization growing kinetic vitality storage expertise, and was later merged with a SPAC within the US however struggled on Wall Avenue. Final summer time, after the inventory plunged, Zooz started exploring strategic choices, and the method culminated within the resolution to boost funding and develop into a Bitcoin treasury firm. Treasury corporations give attention to buying and holding digital belongings, primarily cryptocurrencies, and up to now yr the variety of these corporations has elevated and has been a outstanding development on Wall Avenue. The businesses present traders with publicity to cryptocurrencies.
Following his grandfather: “A love story with the State of Israel”
As a part of the transfer, Fried was appointed CEO, after having based and managed blockchain ventures, and even earlier than that, he had produced an exit from a cybersecurity startup he had based. His employment settlement contains an annual wage of $1, together with blocked shares, a few of which is able to mature topic to a rise within the share worth.
Till about two years in the past, Fried had neither dreamed nor deliberate to run a public firm in Tel Aviv, however October 7 led to a significant change for him. “My story with the State of Israel is a love story,” says Fried. He recounts that his grandfather, Yossi Dagan, immigrated to Israel from Germany in 1933, joined the Irgun as an adolescent, and fought within the Battle of Independence. Though he left Israel, his grandfather returned to assist each time struggle broke out: “He at all times left the whole lot and was prepared to danger his life. On October 7, I knew that if he had been nonetheless alive, he would have gotten on the aircraft. I did it in his place.”
That very same day, Fried acquired a name from a pal asking for assist chartering a aircraft for reservists who had been stranded in Los Angeles and wished to get to Israel. He flew to Los Angeles and determined to affix the flight to Israel, “despite the fact that I solely had denims and a T-shirt on, and my passport.” Throughout a refueling cease in Europe, he was interviewed by US TV channels, “and I cried like a child. ‘Loopy’ persons are coming dwelling to struggle. That is my grandfather’s legacy.”
Fried later labored as a part of the Israel Pals of the IDF, which raised tens of thousands and thousands of {dollars} and helped – from buying tools for troopers, to meals, to treating troopers with post-traumatic stress dysfunction. “It was superb, however then I got here to the conclusion that I used to be 36 years outdated and nonetheless did not wish to be a full-time philanthropist,” he says. That is how he started enterprise initiatives in Israel. “I am fortunate – I offered a software program firm on the age of 26, I used to be in the proper place on the proper time. I considered how I might assist, not simply with kindness.”
Till regulatory approval, simply purchase the share
Amongst different issues, Fried has based an organization that brings overseas staff to Israel from Asian international locations, and invested in personal corporations that he’s prepared to reveal are primarily within the fields of defense-tech and vitality. “All of that is during the last 24 months. All of the sudden I appeared and mentioned, ‘Wow, you can also make some huge cash in Israel.’ There are lots of serial entrepreneurs right here, and that is how Silicon Valley was constructed. I additionally actually just like the capital market in Israel.” Sooner or later, he hopes to immigrate to Israel: “Earlier than, I’d come right here as a vacationer, right now I’m welcomed like a brother. That is dwelling.”
What’s ZOOZ’s relative benefit over different funding companies that spend money on Bitcoin?
“The benefit stems from the truth that, sadly, Israelis have regulatory difficulties shopping for Bitcoin and bringing it to a checking account in Israel. It is not unattainable – I attempted it myself, however Israeli banks will maintain the cash for 30-90 days till they approve it, and I do not blame them as a result of that is how US banks had been till a number of years in the past. Our answer says: do not buy Bitcoin, anticipate Israeli banks to fill the gaps. You will get publicity to Bitcoin by Zooz inventory, and you do not even need to convert shekels to {dollars}. We expect each Israeli firm ought to take into consideration transferring a part of its steadiness sheet to Bitcoin.”
ZOOZ just lately printed a method that features a number of parts, together with: optimizing conventional operations and lowering prices; bettering transparency; and producing returns and strategic growth. Fried explains, “When you concentrate on Bitcoin, you normally do not have a look at your entire monetary providers financial system round it. You may borrow and lend and revenue from it. There are sturdy gamers who might, for instance, who might borrow from ZOOZ. We’re this and wish to be extra energetic in managing the asset, not simply holding it.”
On the corporate’s authentic vitality exercise, he says that a number of choices are being thought of: “We now have decreased bills within the space. Up to now, underneath the earlier administration, the path was in the direction of the electrical automobile market and that was good when the batteries had been costly, however the worth has come down. We expect that we will maybe direct the exercise in the direction of the hyper-scalers (massive cloud suppliers akin to Amazon and Microsoft).” Fried additionally doesn’t rule out the potential of spinning off the exercise right into a separate firm.
Undervaluation available in the market and a warning from Nasdaq
How do you clarify the low cost at which ZOOZ is buying and selling in contrast with its Bitcoin holdings?
“The market is undervaluing ZOOZ, and that is with out considering the money reserves. This week I began assembly with traders from Israel and telling them ZOOZ’s story, and the reactions had been very constructive.”
Within the meantime, ZOOZ’s inventory has fallen under $1 and acquired a warning from Nasdaq for non-compliance with buying and selling guidelines. A potential technical answer to that is to hold out a reverse cut up that might merge each few shares into one share. On the identical time, Zooz additionally has an accredited plan to purchase again as much as $50 million in shares.
In a broader perspective, Fried believes that Bitcoin is a part of a rustic’s nationwide safety. He believes that the foreign money must be considered within the context of the vitality required to supply it, together with wants akin to computing, broadband and storage capabilities. In Israel, Bitcoin isn’t mined on a big scale as a result of the price of vitality is excessive.
“What worries me from a geopolitical perspective, additionally within the US however particularly with regard to Israel, is that they’re behind on the vitality problem,” Fried emphasizes. “China has over 20 nuclear reactors, the US has two, and Israel has none in any respect. If there have been, the price of vitality wouldn’t be so excessive and there could be extra information facilities right here (that are required for AI initiatives), and we want AI to win on a world stage. We should push for the creation of latest and cheaper vitality, and I talked about it with Israeli officers. It’s nonetheless potential to shut the hole.”
Revealed by Globes, Israel enterprise information – en.globes.co.il – on January 28, 2026.
© Copyright of Globes Writer Itonut (1983) Ltd., 2026.
