ZEE Leisure Enterprises (Z) introduced a strategic partnership with the new-age content material & tech start-up Bullet that has developed India’s first micro-drama software, with future plans to take a position or purchase stake within the start-up.
Bullet’s app is targeted on creator-driven content material by quick length vertical format episodes focused in direction of the youthful audiences. It is going to be launched throughout the ZEE5 ecosystem throughout languages.
“The applying will cater to the evolving consumption habits of younger audiences with mobile-first tales that provide customers a fast and immersive content material expertise. The applying may also introduce AI-driven pricing and efficiency prediction fashions for content material acquisition and distribution, gamification layers to extend consumer retention and loyalty by reward mechanisms and creator-generated content material pipelines to pave the best way for unbiased creators and studios to monetise and develop,” stated the corporate as per a press launch.
Azim Lalani, Co-Founder and Chief Enterprise Officer, Bullet shared, “ There was an inflow of short-form content material consumption over the previous few years, and with the launch of Bullet, we intention to mix the novelty of the format with fast-paced fascinating tales for customers. With snacky content material more and more capturing the audiences’ quick consideration span and retaining them engaged, the subsequent wave of content material consumption will embody creators that nurture the power to ship intrigue and feelings in bite-sized codecs.”
Revealed on June 9, 2025
