YouTube CEO Neal Mohan whereas talking on the inaugural World Audio Visible & Leisure Summit (WAVES) held in Mumbai on Thursday stated the platform will make investments over Rs 850 crore in India over the subsequent two years to assist the expansion of creators, artists, and media firms.
“Within the subsequent two years, YouTube will make investments over Rs 850 crore to speed up the expansion of Indian creators, artists, and media firms. And these aren’t simply numbers, they’re tangible impression, forging numerous profession and enterprise pathways for a vibrant new India,” Mohan stated at a session on ‘Powering the Creator Economic system in India.’
He stated India has emerged as a “creator nation”, with greater than 100 million Indian channels importing content material on YouTube up to now yr. Of those, over 15,000 channels have crossed the one-million subscriber mark, up from 11,000 just some months in the past.
“Within the final three years alone, we have paid greater than Rs 21,000 crore to creators, artists, and media firms all throughout India,” he stated, including that YouTube has helped creators construct loyal fandoms and switch their ardour into full-fledged companies.
Mohan additionally stated content material produced in India acquired 45 billion hours of watch time from viewers exterior the nation final yr. “YouTube’s capacity to attach a creator wherever with audiences in every single place has made it a strong engine of cultural export, and few nations have leveraged this as successfully as India,” he stated.
He additionally identified that Prime Minister Narendra Modi has over 25 million subscribers on YouTube, making him the most-followed head of presidency on the platform globally.
(With inputs from PTI)
