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Why Brazil’s ‘King of Cattle’ is embracing a plan to save the Amazon

by Euro Times
June 9, 2025
in Business
Reading Time: 6 mins read
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A long time of ranching within the Amazon have earned Roque Quagliato, Brazil’s “King of Cattle,” nice wealth – and a few bother. His household’s immense farms had been accused of submitting employees to slavery-like situations within the Nineties and deforesting big tracts of the rainforest within the early 2000’s.

However as Brazil’s beef trade evolves underneath strain from a few of the world’s biggest export markets, Quagliato, at 85, is now in proof for one thing else: he’s the face of the push to repair cattle ranching within the Amazon, one of many world’s greatest drivers of deforestation.

Quagliato’s cattle had been the primary to be tagged with chips of their ears as a part of a authorities program to make tens of millions of cattle within the Amazonian state of Para traceable across the time world leaders arrive there for the United Nations local weather summit in November.

“What we hope is that, on the finish, the worldwide market offers Brazil a greater worth,” he stated on the sidelines of a latest cattle public sale in Xinguara, one of many beef capitals of Para. Deforesters, he added, at the moment are “a matter for jail.”

Quagliato has his eyes on exporting pricier and extra demanding markets in the USA, Europe and Asia, a few of which purchase from Brazilian states however not Para at the very least partly due to considerations round animal well being and hyperlinks to deforestation.

Stay Occasions


“Brazil is hustling to open high-demand markets akin to Japan and South Korea, and enhancing its traceability system is without doubt one of the key steps to reaching that aim,” stated Renan Araujo, a senior market analyst at S&P World. Para, which has a herd of 26 million, concerning the measurement of Australia’s, desires to tag all its cattle by 2027 because it seizes on the worldwide highlight to grow to be a take a look at for a wider coverage and a significant shift for the world’s largest beef exporter. Up to now, it is off to an inauspicious begin. The regulation, handed in late 2023, requires that ranchers in Para determine their cattle by the tip of 2026. However by Might ranchers within the state of Para had solely tagged some 12,000 cattle.

However the buy-in of huge ranchers, like Quagliato, has allayed considerations that “there was going to be wholesale rejection” of the coverage, stated Andy Jarvis, who directs this system Way forward for Meals on the Bezos Earth Fund, which donated $16.3 million to Para’s venture. “The success of this initiative wants the farmers and ranchers themselves to be supporting it.”

The bold transfer, if profitable, may very well be a turning level within the battle to halt the destruction of the world’s largest rainforest.

Environmentalists have lengthy argued that enhancements in cattle traceability would give regulation enforcement a robust device to choke off ranching in illegally deforested farms from the worldwide provide chains counting on Brazil to feed rising international urge for food for beef.

Whereas the state’s proposal to trace cattle individually is not any silver bullet in opposition to deforestation, it will be a step ahead that many thought unimaginable not so way back.

Many ranchers are resisting this system, which they suppose will take a few of them out of enterprise, and few imagine the federal government will meet its objectives for this yr. However a number of big-time farmers interviewed by are throwing weight behind the coverage.

“There’s a value,” Quagliato stated. However when ranchers sit down to speak about it, he added, they merely conclude that “we’ve got to do it.”

The Quagliato household nonetheless faces questions over their very own impression on the forest and its folks.

Brazil’s federal environmental safety company stated Quagliato paid all his deforestation fines, aside from one which he settled, agreeing to regenerate the forest. One in every of his members of the family was just lately convicted of submitting employees to slave-like labor situations, although he’s interesting. Quagliato declined to touch upon these instances.

‘WE HAVE POLITICAL WILL’

Tagging every cow in Para is not merely a device to ensure animals aren’t consuming grass the place forests had been illegally razed. Greater than something, it permits animal well being companies to shortly observe any sick cattle and their contacts.

Knowledge suggests the market rewards traceable herds. The typical worth of the meat Brazil exports is 8% decrease than Uruguay’s, which traces cattle individually, in line with 2024 knowledge from the Brazilian Beef Exporters Affiliation.

That is partly as a result of Uruguay sells a lot of its beef to the European Union, which has lengthy labored to rid its provide chains of ties to deforestation and requires particular person traceability at the very least 90 days earlier than cattle are slaughtered.

Most large ranchers interviewed by Reuters see cattle tagging as an unavoidable path ahead, although some worry Para is shifting too quick for farmers to adapt and would love the coverage to be watered down.

Quagliato declined to say how large his herd is or what number of of his cattle he had tagged. Native publications have estimated his herd measurement to be round 150,000 cattle.

Ranchers informed Reuters they’re ready to conform till the authorized deadline comes nearer, as a result of they wish to make certain it will not be delayed as many observers anticipate. Some additionally complained about technical glitches within the system to register cattle, which the federal government denies.

Nonetheless, the venture has gained help from each the meat packing trade and environmental teams. Sao Paulo-based JBS, the world’s greatest meat packer, has donated 300,000 tags to this system to date.

“I am optimistic,” stated Marina Guyot, a coverage supervisor at Imaflora, a nonprofit that obtained a grant from Bezos to assist implement the coverage. “In the mean time, we’ve got political will, which is greater than half the way in which there.”

‘IT SCARES US’

Alaion Lacerda’s 50-strong cattle herd on the coronary heart of Para state munch on grass alongside cocoa rising beneath the shade of native timber he planted. He’s certainly one of 1000’s of small producers on the backside of Brazil’s provide chain, offering younger calves that larger ranchers will fatten and promote to slaughterhouses.

However, like about half the cattle in Para, his herd is grazing in areas the place the rainforest was illegally razed, and he now wonders if the brand new regulation will make it tougher for him to promote his cattle.

“It scares us,” he stated, sitting on his porch. “We stay in a area the place virtually all producers have a legal responsibility.”

On daily basis satellites acquire visible knowledge on deforestation that the federal government and meat packers use to mark farms the place forests had been illegally razed. However tagging will enable officers to geo-locate cattle with a swiping gadget.

The device may make it tougher for farmers to say cattle that had been reared in illegally deforested areas got here from authorized farms, stated Ricardo Negrini, a federal prosecutor who displays hyperlinks to deforestation within the beef provide.

However this system, he added, “nonetheless falls brief by way of environmental requirements,” partly as a result of the tags solely geolocate animals at particular moments, permitting ample time for bad-faith producers to maneuver cattle with out being seen.

“No matter you wish to management, you’ll be able to’t catch every part,” stated Raul Protazio Romao, the top of Para’s environmental division. “You must progressively implement management mechanisms that always evolve and shut gaps.”

Lincoln Bueno, a giant rancher whose household additionally controls beef exporter Mercurio, stated he’s not but tracing his cattle as a result of he fears he could also be punished for purchasing from small suppliers who’ve illegally deforested plots of their land.

“I can solely do what I’m able to adjust to,” he stated.

Convincing ranchers like Bueno and Lacerda to tag their cattle is Para’s greatest problem. It is why the federal government now permits farmers who’ve illegally cleared forest on their ranches up to now to clear their information by committing to permitting the forest to develop again.

On a latest morning, agricultural analysts from a nonprofit referred to as Solidaridad, visited a number of small ranchers who they hoped would enter this system. Some had been open to the concept cleansing up their information would have advantages. Others, like Lacerda, had been extra skeptical.

“For me to reforest, isolate the world so I may be authorized, I will have to scale back the variety of animals,” he stated. However that, he added, “will have an effect on my earnings.”



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