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White Label ATM operators seek establishment of fund to support ATM roll outs in hinterland

by K Ram Kumar
April 28, 2022
in Business
Reading Time: 2 mins read
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White Label ATM Operators (WLAOs) need the Reserve Financial institution of India (RBI) and the federal government to think about establishing a fund to help quicker roll-out of ATMs within the hinterland.

White Label ATMs (WLA) are these arrange, owned and operated by non-banks. WLAOs are given licenses by the RBI to primarily arrange ATMs in under-served semi-urban and rural areas. 

They’re additionally looking for barely larger interchange charges (that are paid by a buyer’s financial institution when he/she makes use of a WLA) as income generated from ATMs in rural and semi-urban areas is normally lower than prices incurred.

Rustom Irani, Managing Director, Hitachi Cost Providers, noticed that whereas digital banking penetration has been rising over the previous couple of years, money in circulation too has been rising year-on-year. 

“And we’re most likely at an all-time excessive on the subject of money in circulation. So, the financial system nonetheless relies upon fairly a bit on money. Much more so within the unorganised sector and rural areas.

“So, the necessity for money is that rather more pronounced. Our ATM deployments are primarily in semi-urban and rural areas. And that is the place WLAOs play an important position,” stated Irani, who can be on the Board of Confederation of ATM Trade.

Income pool

Irani famous that the variety of ATMs at 2.54 lakh (as at February-end 2022) was woefully insufficient to serve an unlimited nation like India. This community must go as much as about 4 lakh within the short-term.

He underscored that the telecom sector’s Common Service Obligation Fund (USOF), whereby a small portion of telecom service suppliers’ income is pooled into the fund for community extension into the underserved and unserved areas, may be replicated within the ATM area, furthering the reason for monetary inclusion.

Referring to the RBI permitting a rise in interchange charge for ATM transactions from ₹15 to ₹17 per monetary transaction, and from ₹5 to ₹6 per non-financial transaction final yr, he stated that is serving to WLAOs nearly maintain their nostril above water.

Interchange charges

As WLAOs depend upon interchange charges as the first income supply, a barely larger interchange would have helped, permitting WLAOs to deploy ATMs quicker and enhance penetration.

The Report of the Committee to Evaluate the ATM Interchange Payment Construction had really useful that to encourage extra ATMs to be put in in beneath penetrated areas, which would not have ample infrastructure to be used of alternate cost programs like UPI/ QR Code/ POS machines/ On-line banking, a differential Interchange could possibly be thought of.

Revealed on


April 28, 2022



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