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Wayfair rallies again after JPMorgan flips from a bear to a bull

by Euro Times
January 23, 2023
in Business
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jetcityimage/iStock Editorial via Getty Images

Wayfair (NYSE:W) is on watch after JPMorhan issued a two-notch upgrade on the stock to an Overweight rating from Underweight.

Analyst Christopher Horvers and team said Wayfair (W) remains structurally relevant in the home retailing industry with a leading online assortment and advantaged supply chain, while the market has shifted its view dramatically to the downside.

The view on Wayfair (W) is that both a positive shift in market share trends and management’s newfound commitment to controlling expenses/investments should cause a significant inflection in earnings revisions from steeply negative over the past two years to positive.

“Additionally, over the next 3-5 years, W should outgrow the category given the longer-term shift towards online retailing and its advantaged assortment/supply chain as the largest scaled online specialty player in the industry.”

JPMorgan assigned a price target of $82 to Wayfair (W) based on 0.7X EV/sales multiple, which is noted to below the pre-COVID average of 1.5x. The firm also noted that the PT is below $82, where W traded just prior to COVID.

Wayfair (W) popped 8.35% in premarket trading on Monday to follow on Friday’s 20% rally after the e-commerce retailer announced a cost restructuring plan.



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Tags: BearbullFlipsJPMorganRalliesWayfair
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