Searching for a one-stop store to be taught every little thing it’s essential learn about podcasting, digital advertising and marketing, and branding?
Introducing the PodRocket Academy — the place we assist you to speed up your affect and grow to be the trusted authority you’re meant to be.
On this episode, Matt Halloran talks to Julia Ritchie, ProudMouth’s academy coordinator. She discusses our on-demand programs and guides led by podcast producers and entrepreneurs, the unique advantages throughout memberships (together with our free one), and the way to use PodRocket Academy to speed up your affect — even in the event you’re ridiculously busy.
Julia discusses:
- Who will profit essentially the most from the PodRocket Academy (and what to do if you need the data however don’t have time)
- What’s inside: programs, checklists, worksheets, and extra
- What you possibly can anticipate to be taught from our podcasting course sequence
- Methods to be part of our 1:1 workplace hours (and why now’s the perfect time to do it)
- A sneak peek into our superior programs — and upcoming programs!
- Vetted specialists within the academy who may also help fill any gaps in your advertising and marketing
- And extra
Transcript:
[00:00:00] Matt Halloran: Welcome to the High Advisor Advertising and marketing Podcast delivered to you by ProudMouth. I am your host, Matt Halloran. Being your individual loud shouldn’t be new to advertising and marketing, however the mindset, methods, and assets that will help you get there are evolving sooner than this business is maintaining. It’s time to discover a new perspective on what works, why, and the way to transfer what you are promoting ahead.
[00:00:24] Hear as I interview friends that will help you be taught from them the way to be your individual loud. Let’s get to the present.
[00:00:34] Whats up and welcome to a different High Advisor Advertising and marketing Podcast. I am your host, Matt Halloran. We now have been engaged on constructing this academy for the previous two and a half years. And that is the official launch podcast for the PodRocket Academy. We’ll speak about what it’s, who it is for, what’s in it, how one can be part of, the entire advantages with Julia Richie.
[00:00:54] Now she is the academy coordinator. She has been working her tail off on this for fairly some time. [00:01:00] Julia, let’s discuss concerning the origins of this. So, while you grew to become the overseer of the academy, the place was it then and why was this so essential to our firm do you assume?
[00:01:12] Julia Ritchie: Effectively, the academy right this moment is known as the PodRocket academy, but it surely did not begin because the PodRocket Academy.
[00:01:19] It was initially launched because the Affect Accelerator Academy. And the thought is nearly the identical. We wished a platform to present our viewers and individuals who we need to work with AKA specialists who need to be free of the torment of gross sales. Even when they are not working with us at ProudMouth personally, we wished to present them an outlet the place they may go and be taught what they wanted to do to speed up their affect via podcasting, via advertising and marketing, via branding.
[00:01:52] And so, we arrange the Affect Accelerator Academy. We launched that. Was it January of [00:02:00] 2021? I need to say.
[00:02:01] Matt Halloran: A really delicate launch.
[00:02:04] Julia Ritchie: It went stay in January 2021. After which a bit bit later, we type of honed in on the branding that we wished to do and who we wished to serve, how we wished to serve them via the academy.
[00:02:19] And that is the way it got here to be the PodRocket Academy, which, once more, is supposed to provide the boosters that you simply want and to construct up that affect and actually propel you to the extent of success that you’d need and wish to show skeptics into followers.
[00:02:37] Matt Halloran: And we’ve got been placing tons and much and many programs in there. We have gone via studying platform iterations, all of these issues.
[00:02:46] And I need everyone to know that we did all of this behind the scenes as a result of we wished to ship the perfect, most full interactive product that we may. So, let’s discuss a bit bit about that. Let’s speak about what’s within the academy. [00:03:00] Why would our listener need to get in there?
[00:03:04] Julia Ritchie: Content material-wise, the academy has a number of programs, particularly round our bread and butter, which is podcasting.
[00:03:13] We have taken it — what we do — and we have damaged it down into leveled, tiered programs which you could comply with and just about undergo all the strategy of beginning your individual podcast. You realize, brainstorming the title, what you are going to speak about, the way to title your episodes, the way to make your paintings. After which we educate you the way to document and edit your podcast and the way you publish and syndicate it.
[00:03:41] And which platforms to try this on. And in our top-tier degree, the 300 degree of the academy, that is the place you learn to evolve your podcast. In order that’s while you’re on the level the place you are publishing usually, you are snug behind the mic, and now, you need to actually take your podcast to the subsequent [00:04:00] degree, combine it together with your branding and advertising and marketing in an effort to actually begin getting outcomes from what you are doing.
[00:04:05] And that is the place we introduce you to completely different ways like, you recognize, interviewing hobbyist friends and taking over way of life or Matt’s good outdated 12×20 components that he loves. So we actually attempt to take you thru all the strategy of setting the inspiration, placing the work into observe, after which incorporating affect and advertising and marketing ways that can assist you to develop.
[00:04:31] And now that we’ve got the podcast sequence in there, we’re additionally engaged on doing the identical with issues like branding, social media, web site stuff like bringing search engine optimisation to your web sites, stuff like that. So, we actually need to give everybody a basis in all of the completely different areas that it’s essential set your self up for fulfillment on this digital and podcasting world, after which develop from there. [00:05:00] with all of the ways that we all know now and the ways that we’re persevering with to be taught via our enterprise after which bringing it to the academy so that everybody else can put it into play as nicely.
[00:05:11] Matt Halloran: And that is an iterative course of, proper? To allow them to are available, and simply so everyone is aware of… We now have a wholly free degree of this the place you possibly can be taught Podcasting 101, a few branding issues, some actually good core elementary issues in 101.
[00:05:27] However actually the place the magic occurs is within the 201 or the 200 degree. You need to discuss to us a bit bit extra about what’s in there and what kind of issues our listeners may anticipate from becoming a member of that degree?
[00:05:39] Julia Ritchie: Yeah. So, the 200 degree is our first paid degree. And with it, that is additionally the place the programs get a bit bit extra in depth.
[00:05:47] We strive– and at that time, you ought to be past the basics and begin placing issues into observe. So, we need to just be sure you’re coming away from programs with actionable steps which you could begin implementing and [00:06:00] providing you with assets to make it as simple as doable to try this, whether or not it is providing you with templates to do your paintings.
[00:06:07] Templates to create the writing that it’s essential do, providing you with step-by-step checklists or different workout routines even to simply assist plan while you plan on doing issues and who’s going to do it. After which past that, people who find themselves on the intermediate degree and above additionally get entry to workplace hours, which run twice per week on Wednesdays and Fridays.
[00:06:32] And through that, it is one hour the place you get entry to both myself or Kirk Lowe or Matt Halloran. And also you just about simply get to drop in and ask no matter questions you may need about podcasting, advertising and marketing, something that you simply’re doing. And we may also help you both by directing you to a useful resource or a course that we’ve got within the academy or providing you with our enter [00:07:00] proper then and there.
[00:07:00] When you want recommendation, in the event you want us to look over something, that is an excellent time the place you may get some one-on-one face time with us. So, that could be a profit that you simply get on the intermediate or superior degree.
Midroll Advert: Hello, it’s Julia right here, sharing one thing actually fast. When you’re critical about your advertising and marketing and never simply in search of hacks or shortcuts – and in the event you’re in search of actual ways that offers you sustainable outcomes for five years and past – like, having a constant pipeline of the best individuals – then contemplate investing in PodRocket Academy’s Intermediate membership. You’ll get programs that present you the way to take your podcast and different advertising and marketing to that subsequent degree, so you’ve gotten a system for attracting pre-sold prospects. To start out the Intermediate membership now, go to proudmouth.com/episode365.
[00:07:49] Matt Halloran: I really like the workplace hours. And when individuals present as much as these workplace hours, they arrive with such an attention-grabbing number of questions. And that is actually your alternative [00:08:00] to get our– a number of instances it is one-on-one as a result of we simply haven’t got lots of people within the academy as of proper now. We additionally haven’t got lots of people who’re becoming a member of our workplace hours. So it is a nice time. And the truth that individuals who have joined the academy, who’re on the paid ranges, who’re becoming a member of these workplace hours, they’re actually leaning on us.
[00:08:21] Julia. I keep in mind one which I had not too long ago. It was the advisor and his director of promoting. They usually peppered me with questions for like 20 minutes. Hey, Matt, have a look at this. What do you consider this? Hey, we wrote this intro. How does this sound? And I used to be having a lot enjoyable. What kind of experiences have you ever had with workplace hours?
[00:08:44] Julia Ritchie: I imply, workplace hours are nice. Not just for members since they get one-on-one time with us, but in addition for us to type of be taught the place individuals are at, what sort of issues they’re enthusiastic about, what struggles they’re having. So if we do not have content material that addresses that, we have gone and made checklists [00:09:00] and worksheets to assist them.
[00:09:02] However aside from that, it is simply good to stroll alongside them as they are going via the method. You realize, we have had individuals are available who’re simply beginning out their model and we assist them give you their brand. And there are different individuals who we’re serving to them tweak what they’re doing with their podcasts by serving to them strategize for ways in which they’ll get higher.
[00:09:26] And since they’re farther alongside within the course of. So it is attention-grabbing to me to get to see and assist them in a manner that feels hands-on. Despite the fact that they are not a ProudMouth consumer, they are a member. So we spend a extra restricted time collectively, however I nonetheless really feel like I am getting that one-on-one relationship with them and attending to know what’s essential to them.
[00:09:48] What do they need to obtain and the way can we within the academy assist them do this?
[00:09:53] Matt Halloran: I really like the thought of workplace hours. And I do not keep in mind after we initially got here up with that concept, however [00:10:00] I keep in mind after we stated we will provide eight hours of workplace hours for our intermediate degree. And I keep in mind Kirk and I sitting down and considering, wow, that is a number of alternative for individuals to affix.
[00:10:14] And the people who find themselves at that degree, who do get on the workplace hours, they simply discover nice, nice worth. But it surely’s additionally a pleasant manner so that you can ask Julia, ask me, or ask Kirk to say, “Okay, hey, I simply completed this. Here is what I need to do. The place ought to I’m going subsequent?” And Julia is aware of a lot concerning the academy as a result of that is what she does 40+ hours per week, 30+ hours per week.
[00:10:36] I simply need individuals to grasp the chance that they’d get by becoming a member of the academy. The opposite factor that I actually appreciated. So, we have talked about workplace hours. We have talked concerning the free degree, so the 100 degree. We have talked a bit bit concerning the 200 degree. Let’s discuss concerning the 300 degree as a result of it is a reasonably large worth soar between the intermediate and the superior degree, however there are some issues [00:11:00] in there that make it actually value it. Are you able to elaborate on that a bit?
[00:11:06] Julia Ritchie: So on the 300 degree, that’s our prime degree. And we contemplate members who’re in there to be ones who’re set with their branding, their social media, and podcasting.
[00:11:20] They’re a bit extra skilled. So they are not coming in as recent and needing to do all of the foundational work. They’re extra at that time the place they have been doing the advertising and marketing and the podcasting, one or the opposite, they usually’re prepared to simply take it to the subsequent degree. They usually’re in search of methods to try this.
[00:11:36] And so the programs we’ve got in there revolve extra round ways and techniques to include into what you are already doing to take it to the subsequent degree. If there are issues that you simply may not have already thought of, and we attempt to make it as complete as doable. We even have in there our entire CDMA course, which is our [00:12:00] Licensed Digital Advertising and marketing Assistant course. It is a very giant course designed for advertising and marketing help and it covers every little thing from making nurture sequences via emails, planning occasions, and doing social media.
[00:12:13] So, it is like a really complete one-off course for digital advertising and marketing help. And that’s one thing for top-tier members. After which we’re additionally giving superior degree assets. So something that we discover of worth, particularly after we work with purchasers at ProudMouth, we’re additionally placing it within the superior degree for members to additionally make the most of. And as we proceed to check out new methods with our purchasers, something that we discover to be helpful and that actually works, we’re going to take that and put it into the superior degree in order that we’re frequently bringing them new thought management round what they’ll do to [00:13:00] frequently develop their very own affect and their very own advertising and marketing technique.
[00:13:07] Matt Halloran: I feel the CDMA is one thing that every one of our listeners really want to consider as a result of from a advertising and marketing perspective, as an professional, there are only a few instruments and assets which might be extremely organized for specialists that will help you because the advertising and marketing assistant or the advertising and marketing director get actually not simply hands-on schooling, interactive schooling, and all of those checklists and programs and all of these items that we convey. And full disclosure right here, everyone.
[00:13:38] One of many explanation why we constructed this was as a result of we realized that we’re such a scientific and structured group. All of those instruments are issues that we needs to be actually giving to individuals increasingly more as a result of, Julia, you recognize we will not assist everyone in our affect accelerator system as a result of it is very hands-on, it is very labor intensive, [00:14:00] and it takes a number of time for us to ship that degree of product to our purchasers.
[00:14:04] And this enables us to assist much more specialists, much more individuals on the market, particularly on the subject of advertising and marketing help. So I really like the CDMA. I keep in mind after we recorded that. I used to be in a unique location. I imply, that is like the perfect of the perfect data. After which additionally, I only recently completed podcasting 301, which may very well be subsequent to the CDMA.
[00:14:28] The longest course I’ve ever shot. Everyone, you all know that that is what I do for a residing, proper? I imply, I am behind the microphone. I have been interviewing over a thousand individuals. And these are the entire issues that not simply I realized, however then our skilled voice abilities. So we’ve got skilled co-hosts who’ve completed far more podcasts than I’ve.
[00:14:48] And that is what they’ve additionally realized. I am about to movie a course, and I am tremendous enthusiastic about this on the way to be an ideal interviewer. So lots of you’ve gotten already began your present [00:15:00] and also you get waist deep and you are like, “I will drown quickly ‘trigger I do not know the place to go from right here.” We have some nice assets in there for that.
[00:15:07] They usually’re additionally examined. So Julia has completed such an excellent job of organizing this, everyone, that this isn’t willy nilly stuff. We have completed this — no matter we’re giving to you — most likely a thousand instances. So, this sounds very ProudMouth centered, but it surely’s not all nearly us as a result of we’ve got one thing else known as the vetted specialists. You need to speak about that?
[00:15:30] Julia Ritchie: After we speak about wanting that will help you speed up your affect, we acknowledge that not everybody who comes into the academy could be solely podcast centered they usually would possibly need to consider areas which might be a bit bit exterior of what we at ProudMouth specialise in. So, what we have completed is we’ve got introduced in vetted specialists to fill within the gaps the place we do not really feel like we may provide the better of the perfect.
[00:15:56] So, as a substitute we have partnered with individuals who specialise in completely different areas of promoting, enterprise, planning, all of that great things. [00:16:00] They usually have created programs for the academy. And that is the place they share their experience with you and let you know the way to do issues like, once more, incorporate search engine optimisation into your podcast.
[00:16:12] Into your web site at completely different ranges, you recognize, on the foundational degree. And if you wish to take it even farther, extra superior ways you should use. We now have a course by Invoice Cates on the way to grow to be extra referable to your excellent purchasers. He breaks it down into eight simple steps, and that is an ideal course for many specialists since that is all they actually need to obtain with their advertising and marketing.
[00:16:36] And we even have an ideal course by Stephen Wershing, who teaches you the way to create your individual consumer advisory board, which is a good way to, you recognize, actually gauge the consumer expertise that the individuals you are working with are going via and how one can enhance it, what they are surely enthusiastic about.
[00:16:53] So, these are only a few of the vetted professional programs we’ve got proper now. They’re all inside the intermediate or superior ranges. [00:17:00] And fairly quickly, we’re hoping to additionally get members extra interplay with the vetted specialists. In the event that they want them for any questions or one-on-one time, we’re hoping to be the connection between you and them to assist information you in the best path of getting the assist you to want for no matter you need to accomplish.
[00:17:21] Matt Halloran: I’m so completely happy that Invoice Cates and Stephen Wershing determined to place programs in. After we had been speaking to them concerning the academy, it was a no brainer for both of them as a result of you’ve gotten two precise specialists. I imply, Invoice Cates has written seven books now, proper? Stephen Wershing not solely has The Shopper Pushed Follow, however he is completed lots of of those advisory boards.
[00:17:43] And it is not all about content material advertising and marketing, however what you may begin to see within the academy is how all of these items begin working collectively. Proper? So you’ve gotten an ideal advisory board, which they’re going to let you know, they usually’ll all let you know this, that it’s essential talk extra successfully with your whole purchasers.
[00:18:00] Podcasting will be one of many methods to try this. And so then you possibly can return to the board and say, “Hey, we solved this drawback.” After which you should use instances, ways to assist get referrals. Proper? All of these items actually begins to work collectively. And when it does, advertising and marketing turns into a lot simpler as a result of as a substitute of issues not meshing and gears grinding and also you’re stopping and beginning, you discover how all of these items grow to be very fluid.
[00:18:27] All proper. That is my favourite query anytime that I interview anyone, regardless that, you recognize, we work collectively. What did not I ask you? What did not we cowl that we should always most likely discuss a bit bit extra about or that I simply completely glossed over? ‘Trigger I get excited and sidetracked.
[00:18:43] Julia Ritchie: I feel we will speak about who can profit from the academy and who it’s particularly made for. I feel the plain reply is that it is made for specialists since that’s who our viewers at ProudMouth is. We need to assist specialists [00:19:00] increase their affect, speed up their affect. And that is what this academy is for. However we additionally know that people who find themselves specialists in working the present haven’t got a number of time. And generally, after they have that crew behind them, this is not the stuff that they need to be focusing their time or vitality on.
[00:19:17] So, this membership and this academy does not strictly have to be for specialists. Individuals who can even profit from it are advertising and marketing assistants, advertising and marketing coordinators, anyone on that crew who may also help with implementing any of these items. They will undergo the programs, be taught what they should be taught, and assist delegate what must be completed behind the scenes.
[00:19:39] And even in the event you’re not an professional, in the event you simply need to learn to begin your individual podcast, you possibly can are available and take these particular podcasting programs. When you’re not involved in constructing what you are promoting, you do not want to concentrate to any of these sections, however you do not even must essentially be an professional.
[00:19:57] We do have an ideal partnership with [00:20:00] Blubrry who’s ProudMouth’s most popular podcast supplier or streaming/publishing service. And so, we will offer our academy to their entire consumer base. And even when they aren’t specialists or enterprise house owners, we would like to have the ability to assist them get their podcast off the bottom.
[00:20:21] And never solely begin it, however maintain it working and keep away from podfade since most individuals not solely begin a podcast, however they’ve the problem protecting it going and having that consistency. So we actually need to assist make that system and make podcasting and social media and branding as simple as doable in an effort to not solely do it nicely, however you are able to do it persistently.
[00:20:45] And so, these are all of the several types of individuals who can actually profit from being with us within the academy.
[00:20:57] Matt Halloran: I used to be simply speaking to a [00:21:00] director of operations for a monetary advisor and we had been speaking concerning the academy. They’d simply joined as an affect accelerator, a consumer. And she or he stated, “Oh my God, Matt, I am on this group of mothers. There’s 1500 of us throughout the nation. And so lots of them need to begin a podcast.”
[00:21:17] I used to be like, “Have them be part of the academy totally free.” There’s Podcasting 101, nearly every little thing it’s essential know — sufficient to be harmful, to get began. The concept right here is for us to assist individuals not solely free them from the torment of gross sales, but in addition rise above the noise and get their voice out within the market.
[00:21:34] Everyone, these aren’t simply taglines and funky branding issues that we’ve got. These are literally core, elementary beliefs of ProudMouth, our group. We all know that in the event you’re an professional or if you wish to get your voice out into {the marketplace}, for no matter purpose, you are a politician, you are an legal professional, you are a CPA, not simply monetary companies professionals, however in the event you promote recommendation or need to have your recommendation heard, we actually imagine that podcasting is the best option to do it.
[00:22:00] And this step-by-step method that Julia’s speaking about that she’s helped construct within the academy will assist you to execute. Now, I need to speak about podfade actual fast earlier than we wrap up right this moment’s present. It is an actual factor. So, throughout COVID, 2 million podcasts had been began and solely 400,000 of them stay.
[00:22:22] Proper? Now, if you consider that with how many individuals are simply in North America, that is North American statistics. That’s an unbelievable quantity of attrition, which implies that lots of people began they usually simply weren’t organized sufficient to maintain rolling. So, in the event you’re the professional who’s working the enterprise, you are most likely not the implementer.
[00:22:43] And, Julia, you stated that phrase and I simply love that phrase for the academy. We provide the instruments for implementation. We do not simply provide you with “Here is the philosophy.” We provide you with, “Hey, this is the subsequent step. [00:23:00] Do that. Do that guidelines. Ensure you have all of those geese in a row. After which while you’re completed right here, you possibly can go right here.”
[00:23:06] Tremendous well-organized. Very, very simple to become involved with. So Julia, how can they enroll?
[00:23:09] Julia Ritchie: They will go to us on-line both via our ProudMouth web site at proudmouth.com or go on to the academy web site, which is podrocketacademy.com.
[00:23:20] Matt Halloran: Alright, everyone, in case you are an implementer who’re listening to this otherwise you’re an professional and you’ve got a extremely nice implementer in your workplace who’s all the time craving schooling that will help you get your voice out within the market, they need to be part of the academy.
[00:23:33] They will be part of immediately on the location. As of proper now, as of the date of this, we have the free degree, a $99 degree, and it is like 249. Is that proper?
[00:23:43] Julia Ritchie: I’ve it as 200 in the event you join an annual.
[00:23:49] Matt Halloran: Oh, that is proper. So month-to-month, it is 249 a month, however in the event you enroll yearly, it should be 200.
[00:23:56] So, for you specialists on the market, what an ideal reward to present to your crew. [00:24:00] Hey, this is some schooling that you simply’re craving and asking for. We discovered a spot the place you may get it. And as I wrap up, I used to be assembly with a gentleman who runs the biggest advertising and marketing agency for litigators in the USA.
[00:24:18] And I used to be speaking to him about our common podcasting companies and he is like, “Eh, I do not know.” You realize they discuss an excessive amount of anyway. And I stated, “Okay, nicely, I do not know in the event you’d have an interest on this, however we’ve got this academy that actually is concentrated for the people who find themselves going to implement the advertising and marketing.”
[00:24:35] And he is like, “I’ve by no means seen that earlier than.” And I used to be like, “Effectively, you recognize, there’s HubSpot academy and all of these items. He is like, “Effectively, yeah, man. I learn about that. They usually’ve, belief me, taken all of these courses, however they are not particularly centered on their degree of experience.” What we do at ProudMouth, which could be very completely different than anyone else’s, helps you get your professional voice out into {the marketplace}.
[00:24:55] This is not only a persona play. [00:25:00] That is… You realize stuff, you’ve gotten schooling, you recognize the general public wants it, and we assist you to get it out to the world. So, Julia, I need to thanks personally for the entire laborious work that you’ve got completed on the academy. It has been a heck of a haul. We’re tremendous enthusiastic about rolling this out to everyone.
[00:25:13] Now, I need everyone to know, we need to get a thousand individuals on this rapidly as a result of we all know that when we begin this momentum, increasingly more of you’ll cease being the perfect saved secret in your space and hopefully begin gaining extra affect in your group, which you all know is what it’s essential do.
[00:25:31] In case you have not subscribed to the present, be sure you do. Please go to podrocketacademy.com or proudmouth.com to be taught extra. Additionally, in case you have not adopted me on LinkedIn but, Matt Halloran is the place you discover me. I might love to have the ability to join with you, and reply any of your questions on something that has to do with advertising and marketing, content material or podcasting.
[00:25:49] So, for Julia and all of us listed here are ProudMouth, that is Matt Halloran. We’ll see you on the opposite aspect of the mic very quickly. Thanks for listening to the High Advisor Advertising and marketing Podcast delivered to you by ProudMouth. If you wish to [00:26:00] know extra about how one can be your individual loud, go to us at proudmouth.com and join the PodRocket Academy. By way of programs and workplace hours led by skilled podcast producers and digital entrepreneurs, you’ll be taught every little thing it’s essential know to grow to be the trusted material professional you are supposed to be.
The views and opinions expressed herein are the views and opinions of the creator and don’t essentially replicate these of Nasdaq, Inc.
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