Eclipsa Audio is a Dolby Atmos rival from Samsung and Google
It is in Samsung’s 2025 TVs and soundbars, Chrome and YouTube
However it is not in Samsung’s earbuds or telephones but…
Think about you have created an incredible new platform for audio, and also you need the world to make use of it. And picture that you have additionally acquired the world’s eyes on you since you’re launching one of many world’s most fascinating smartphones. Would you:
(a) Use the cellphone launch to advertise your superb new audio?
or (b) Not do this?
Surprisingly, Samsung selected (b) for its launch of the Samsung Galaxy S25. We actually thought we would be seeing (and listening to) assist for Eclipsa Audio, Samsung and Google’s rival to Dolby Atmos. However no. And that is actually bizarre.
A complete Eclipsa
It is actually bizarre as a result of we all know that Eclipsa is coming to Android. It is in a coming-soon model of the Android Open Supply Mission (AOSP). However software program assist is barely a part of what you have to launch a brand new format. You want folks to learn about it too, and most of all you want folks to be enthusiastic about it. And one of the best ways to do this is to let folks hearken to it.
The Samsung Galaxy S25 launch would have been an ideal alternative to make the hype prepare at the least begin to choo-choo – and Samsung has already began to speak about Eclipsa in its different merchandise, as a result of it is coming to its 2025 soundbars and TVs. However the Android audio market is probably a lot larger than the soundbar one, and there is nonetheless no signal of Eclipsa’s arrival.
You possibly can say – and I am sorry for what I am about to kind – that there is been a complete Eclipsa to this point.
We actually thought Samsung would use the Unpacked occasion to speak about Eclipsa, and to announce an replace for the Samsung Galaxy Buds 3 Professional to assist it, because you additionally want one thing to hear on.
I believe one of many causes Samsung did not do that’s as a result of there is not a lot to hearken to that makes use of the format. There is not assist for it on the perfect streaming companies, aside from YouTube sooner or later.
As my colleague Matt Bolton wrote earlier this month, even when Samsung had introduced Eclipsa Audio assist it nonetheless wants extra: “Samsung’s assist alone will not be sufficient to construct momentum for Eclipsa – it actually must get the most popular headphones makers for all budgets on board to make it really feel like vital function.”
However within the telephones and earbuds world proper now, Eclipsa does not even appear to have Samsung (or Google, for that matter). A minimum of not but. Maybe the inevitable August Samsung Unpacked will see the planets align for Eclipsa.
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