With August winding down, two sure issues are occurring: Soccer pads are beginning to crash collectively, and faculty city short-term rental hosts are filling their leases. Traders have thrived in faculty cities for years as long-term markets, however the place can you discover an STR that exhibits you the cash indicators? (Sure, a Johnny Manziel reference in 2024.)
Quick-term rental could solely typically be the most effective technique to your property in a university city. Rules, mid- and long-term leases, building prices, and extra will strongly affect the way you deal with your funding.
When requested about making these selections, REINation stated:
“In Tuscaloosa and Birmingham, short-term rental building prices can run 25-35% greater than if we had been holding for long-term rental. Quick-term leases will earn 20-30% extra per night time when occupied, however the draw back is the lack of earnings on vacant nights. Now, when these seven to 9 weekends a 12 months roll round when soccer video games are being hosted, or on the commencement weekends and different related huge occasion weekends, per-night rental charges could be as much as 100% increased.”
I really like the thought of utmost money movement, particularly when my group wins (if I purchase a property there, I can be rooting for them after, assured), so let’s get our STR recreation plan collectively. I’ll use a sequence of knowledge from BiggerPockets Market Finder and AirDNA. Let me know if somebody has a direct line to Lee Corso so we are able to have him put the successful mascot head-on.
Standards:
- Quantity of income potential.
- Progress of town over time.
- Occupancy charges (throughout soccer season and low season).
- Common residence worth and appreciation price.
- Is the group related? (sorry, Durham, NC).
I divided these classes into two sections: income and space development. I ranked every metropolis by class and topped a winner based mostly on their positions.
Income
Utilizing occupancy numbers and common every day charges (ADR) for every metropolis, we are able to decide the estimated income for a whole 12 months out there. These blanket averages will go up or down relying on what measurement or sort of property you analysis. The Market Finder permits me to see the median residence worth for the realm.
I calculated the median annual mortgage cost (principal and curiosity solely) based mostly on a 7.5% rate of interest with 20% all the way down to see which place has the very best potential income. This doesn’t embody taxes and insurance coverage. Working with a trusted, investor-friendly actual property agent and lender provides you with much more perception into the numbers when you’ve gotten narrowed your selections.
The final metrics we think about are the month-to-month demand change and ADR share change in the course of the soccer season versus the low season. We contemplate the low season January by means of July, with the season happening August by means of November. Usually, the U.S. has seen, on common, 11.5% decrease month-to-month demand and 6.4% decrease ADR in the course of the soccer season.
Space Progress
The Market Finder helps you to see yearly appreciation charges, median long-term rental earnings, and inhabitants development charges in a single place. These numbers will enable you make clear what might be a viable funding for years to return, irrespective of your finish technique. There’s magnificence within the artwork of mixing appreciation and money movement into short-term leases.
Tiebreaker
My tiebreaker for any market is easy: Who had the higher group in the course of the 2000s? This will not be a typical metric for investments, however I’m certain the higher the group, the extra folks will journey to the video games.
The Prime 10
My record of honorable mentions got here extraordinarily shut to creating the record however fumbled on the purpose line in comparison with different markets. Nonetheless, these could also be your alma mater, which might add a brand new want to think about investing there.
Now, the committee is able to reveal the contributors.
10. Pullman, Washington (Washington State College)
- Occupancy Charge: 52%
- ADR: $279
- Median Residence Value: $406,000
- Potential Income After P&I: $25,740
- Month-to-month Demand Change Throughout Season: 53.9%
- Common Every day Charge Change Throughout Season: 11%
- Appreciation Charge: 1.08%
- Inhabitants Progress: 1.38%
- Median Lengthy-Time period Rental: $1,511
This could also be one in all my favourite markets based mostly on potential money movement. Their precise soccer report, appreciation price, and income development places them barely cracking our prime 10, although. That will no less than be one top-10 end for the Cougars, lastly.
9. Iowa Metropolis, Iowa (College of Iowa)
- Occupancy Charge: 48%
- ADR: $227
- Median Residence Value: $279,000
- Potential Income After P&I: $21,050.4
- Month-to-month Demand Change Throughout Season: 26.3%
- Common Every day Charge Change Throughout Season: 37.5%
- Appreciation Charge: 4.02%
- Inhabitants Progress: 0.88%
- Median Lengthy-Time period Rental: $1,187
One of many quicker-growing markets on our record, the Hawkeyes have above-average metrics in virtually each subject. That can be their draw back, as they sit in the midst of the pack in virtually each subject. I hope their occupancy price and passing charges (no extra second down halfback plunges, please) each see increased numbers sooner or later.
8. Ann Arbor, Michigan (College of Michigan)
- Occupancy Charge: 53%
- ADR: $303.6
- Median Residence Value: $394,000
- Potential Income After P&I: $32,295.42
- Month-to-month Demand Change Throughout Season: 42.6%
- Common Every day Charge Change Throughout Season: 34.4%
- Appreciation Charge: 4.56%
- Inhabitants Progress: 0.59%
- Median Lengthy-Time period Rental: $1,839
Michigan lastly returned to glory because the 2023 Nationwide Champions whereas leaping up on our record. A wholesome appreciation price combined with nice STR metrics put the Wolverines in our prime 10. Nonetheless, Harbaugh has left, and so have friends, as income could also be trending down.
7. Auburn, Alabama (Auburn College)
- Occupancy Charge: 40.1%
- ADR: $314
- Median Residence Value: $308,000
- Potential Income After P&I: $25,294
- Month-to-month Demand Change Throughout Season: 46.6%
- Common Every day Charge Change Throughout Season: 59.5%
- Appreciation Charge: 5.3%
- Inhabitants Progress: 1.69%
- Median Lengthy-Time period Rental: $1,450
Cam Newton could also be a factor of the previous, however Auburn continues to be a powerhouse. The appreciation price and potential income are surprisingly excessive. The occupancy price, laws, and seasonality have an opportunity to by no means let them return to the STR peak.
6. Columbia, South Carolina (South Carolina College)
- Occupancy Charge: 51.6%
- ADR: $179
- Median Residence Value: $246,000
- Potential Income After P&I: $17,313.5
- Month-to-month Demand Change Throughout Season: 30.5%
- Common Every day Charge Change Throughout Season: 15.8%
- Appreciation Charge: 4.42%
- Inhabitants Progress: 0.74%
- Median Lengthy-Time period Rental: $1,494
I’ve a buddy who went to South Carolina College, and virtually 10 years later, he nonetheless travels again for each residence recreation from Houston. He hasn’t seen them win something but (sorry, Roy), however with nice occupancy and appreciation charges, their glory days could also be coming. I hope the ADR can develop as a lot as my buddy has racked up airline miles.
5. Waco, Texas (Baylor College)
- Occupancy Charge: 50.8%
- ADR: – $242
- Median Residence Value: $253,000
- Potential Income After P&I: $27,891
- Month-to-month Demand Change Throughout Season: 6.7%
- Common Every day Charge Change Throughout Season: 8.2%
- Appreciation Charge: 1.11%
- Inhabitants Progress: 1.09%
- Median Lengthy-Time period Rental: $1,449
The Bears could not have any nationwide titles, however they do have one factor going for them: spectacular potential income. Though their appreciation price has been regarding over time, being in between among the greatest feeder cities within the U.S. (Houston, Austin, and Dallas) will assist usher in friends for years to return.
4. Madison, Wisconsin (College of Wisconsin)
- Occupancy Charge: 66.4%
- ADR: $257.42
- Median Residence Value: $399,000
- Potential Income After P&I: $35,522
- Month-to-month Demand Change Throughout Season: 29%
- Common Every day Charge Change Throughout Season: 15.5%
- Appreciation Charge: 6.32%
- Inhabitants Progress: 0.67%
- Median Lengthy-Time period Rental: $1,589
The Badgers could not have the faculty soccer status as some others, however they make up for it with the very best potential income on this record. Nonetheless, seasonality and one of many increased median residence worth averages could maintain buyers on the sidelines in Madison.
3. Athens, Georgia (College of Georgia)
- Occupancy Charge: 44%
- ADR: $285
- Median Residence Value: $342,000
- Potential Income After P&I: $22,815
- Month-to-month Demand Change Throughout Season: 40%
- Common Every day Charge Change Throughout Season: 41.9%
- Appreciation Charge: 7.24%
- Inhabitants Progress: 1.08%
- Median Lengthy-Time period Rental: $1,796
Residence of the 2X Nationwide Champion Bulldogs, Athens is not any stranger to successful. Boasting a formidable appreciation price with robust income potential, Athens has earned its spot as a champion of the record. Rental demand and a excessive provide of STR listings put Georgia a couple of spots from the highest.
2. Columbus, Ohio (Ohio State College)
- Occupancy Charge: 52.5%
- ADR: $192
- Median Residence Value: $310,000
- Potential Income After P&I: $15,962
- Month-to-month Demand Change Throughout Season: 20.1%
- Common Every day Charge Change Throughout Season: 12.6%
- Appreciation Charge: 6.48%
- Inhabitants Progress: 0.69%
- Median Lengthy-Time period Rental: $1,491
The Buckeyes aren’t any stranger to profitable campaigns and show it once more. They’ve one of many highest income development numbers on AirDNA.com and a formidable appreciation price. ADR is common for now, however this might positively change as rapidly as City Meyer was out in Jacksonville.
1. Tuscaloosa, Alabama (College of Alabama)
- Occupancy Charge: 33%
- ADR: $441
- Median Residence Value: $214,000
- Potential Income After P&I: $25,294
- Month-to-month Demand Change Throughout Season: 99.4%
- Common Every day Charge Change Throughout Season: 44.6%
- Appreciation Charge: 1.04%
- Inhabitants Progress: 2.66%
- Median Lengthy-Time period Rental: $1,549
If this record had been pure soccer dominance, the 6x Nationwide Champion Rolling Tide would run away with this competitors. A excessive ADR combined with the bottom median residence worth on the record put Tuscaloosa within the prime spot as soon as once more. Occupancy and regulation are as a lot of a priority as when Saban retired, although.
Ultimate Ideas
I hoped we might get away from the reign of powerhouses, however it appears the SEC and Huge 10 are successful throughout, even in STR metrics. Your finish objectives matter drastically when deciding if a university football-based STR is best for you: Investing in a market the place you actively need to go to the video games will not be your finest transfer, as you’ll occupy your unit on the highest-revenue weekends.
If you’d like future monetary freedom, I’d sit again with ESPN+ to look at your favourite group and checking account in motion. Don’t overlook to ask me to the tailgate; I’ll deliver the espresso.
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Word By BiggerPockets: These are opinions written by the creator and don’t essentially characterize the opinions of BiggerPockets.




