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‘That makes no sense to me at all’: Jony Ive rejects Tesla-style ‘giant iPads’ and reveals button-heavy Ferrari Luce cockpit

by David Nield
February 10, 2026
in Technology
Reading Time: 10 mins read
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  • We have got our first correct take a look at the electrical Ferrari Luce
  • The cockpit was designed by Jony Ive and Marc Newson
  • Ive says he isn’t a fan of touchscreens inside vehicles

Jony Ive by no means did get to make a automotive whereas he was the design chief at Apple, however he is now partnered with Ferrari to design the cockpit of the upcoming Luce electrical automotive – whereas taking a swipe on the inside look of Tesla automobiles.

Teslas are well-known for his or her massive touchscreen dashboards, and an absence of bodily dials and buttons. That wasn’t the way in which Ive wished to go along with his personal creation, made along with his design accomplice Marc Newson, in response to roundtable quotes given to The Drive and Autocar.

“I feel a big touchscreen virtually, functionally, would not work,” says Ive. “That is incontrovertible. It’s important to look [at it], which you should not be. You’ve got designed [something that’s] layers and layers deep.”


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Ive clearly is not a fan of Tesla interiors. “This concept that as a result of the facility supply is electrical the interface needs to be digital is nonsense. That is mindless to me in any respect,” he added.

That is likely to be shocking, given Ive is essentially chargeable for the aesthetics of the iPad and iPhone. However the touchscreen on these merchandise “served a function” Ive says, whereas stating that the within of a automotive is “such a difficult and totally different surroundings”.

Contained in the Luce

Picture 1 of 4

The Luce does have a moveable touchscreen show, however beneath there are bodily switches to regulate import settings like local weather and media.(Picture credit score: Ferrari)

The interior of the Ferrari Luce electric car
(Picture credit score: Ferrari)

The interior of the Ferrari Luce electric car
(Picture credit score: Ferrari)

The interior of the Ferrari Luce electric car
(Picture credit score: Ferrari)

On to the Ferrari Luce then, and to this point we solely have a teaser of the cabin for the electrical automobile. A full reveal is predicted in Could, however we now have an official take a look at the steering wheel, gauge cluster, sprint, and heart console.

There’s a central touchscreen that may be moved round to go well with the motive force, however there are additionally loads of dials, buttons, and levers to mess around with. That physicality and tactility appears to have been an vital consideration for Ive and Newson.

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“One of many issues that we felt very strongly about was we wished to discover an interface that was bodily and that was participating, and that was to take probably the most highly effective components of analogue shows and mix them with digital shows,” Ive mentioned on the unveiling.

Ferrari’s first absolutely electrical automotive has been a very long time coming, and was initially slated to indicate up in 2025. The identify Luce was chosen because it means a light-weight supply in Italian, and it is also a colloquial time period for electrical energy.

There’s intensive use of anodized aluminum and strengthened Corning glass right here, which is one other callback to the iPhone and the iPad. We’ll maintain you posted on this massively anticipated EV as we get nearer to the complete reveal from Ferrari.


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Tags: buttonheavycockpitFerrarigiantiPadsIveJonyLucerejectsrevealssenseTeslastyle
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