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Superman is a box office hit, but the hard part comes next

by Charles Pulliam-Moore
July 15, 2025
in Technology
Reading Time: 7 mins read
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Over the weekend, DC Studios’ new Superman function turned this 12 months’s third-biggest box-office debut within the US. The film’s success is an indication that theatergoers may really not be fairly as uninterested in superheroes as folks are inclined to assume, and that’s notably notable for Warner Bros., given the studio’s plan to construct a brand new cinematic universe of DC Comics diversifications for the large display screen. However making interconnected movie franchises work is simpler mentioned than achieved. And though Superman is placing up numbers, DC might need a a lot tougher time doing the identical with its subsequent couple of cape films.

Although it fell in need of A Minecraft Film’s and Lilo & Sew’s home opening weekends, Superman raked in $125 million stateside and one other $95 million internationally, making it WB’s strongest superhero debut since Matt Reeves’ The Batman in 2022. You may see these numbers mirrored within the sheer quantity of Superman hype (a few of which has been bizarre and gross) that has overtaken social media for the reason that film first premiered. Due to Superman’s success, DC Studios co-CEO James Gunn is reportedly fascinated with a few spinoff collection revolving round Edi Gathegi‘s Mister Terrific and Skyler Gisondo‘s Jimmy Olsen. However earlier than any of that involves fruition, the studio first has to promote the general public on its subsequent two massive tentpole options due out subsequent 12 months: Craig Gillespie’s Supergirl and James Watkins’ Clayface.

Following the catastrophe that turned referred to as the DCEU, WB was in determined want of a recent begin and a imaginative and prescient for the way it may use DC characters in ways in which audiences would really like. That want led to the creation of DC Studios with Gunn and co-CEO Peter Safran guiding the entire endeavor. Although Gunn had labored on earlier DC initiatives, his DC Studios’ appointment felt like an influence transfer on WB’s half that spoke to its want to push again in opposition to Marvel’s box-office dominance. And whereas it appeared a little bit odd that Gunn needed to launch his new DC Universe with an animated Creature Commandos streaming collection for (HBO) Max, it was simple to grasp the logic behind his plan to make a brand new Superman the franchise’s centerpiece.

Superman has all the time been a pillar of the DC Comics model and embodied a lot of what makes the corporate’s characters compelling throughout completely different mediums. In a universe stuffed with gods, alien monsters, and supervillains, Superman represents hope and humanity at its greatest. He’s a near-indestructible powerhouse, however he’s additionally only a dork from Kansas who loves his household and believes within the significance of journalism. He’s bought a bunch of superfriends, however he additionally has main beef with deranged billionaires who can’t wrap their minds across the idea of immigrants being individuals who make helpful contributions to society.

These fundamental beats have outlined Superman tales ever for the reason that character first appeared again in 1938. And a part of what makes Gunn’s new movie so wonderful is the way in which it weaves all of these concepts collectively into a colourful, optimistic joyride that feels nothing like WB’s different current takes on the Man of Metal.

A few of Superman’s success can be attributed to the fundamental indisputable fact that he’s a personality whose lore most individuals are accustomed to — one thing the film acknowledges by glossing over Clark Kent’s tragic backstory and dropping you proper into his life as a longtime superhero. However the identical can’t precisely be mentioned for Superman’s cousin, Kara / Supergirl, and B-tier Batman villain Clayface.

Due to CBS’s Supergirl and HBO Max’s Harley Quinn animated collection, Kara and Clayface have had fairly massive presences on the small display screen lately. However the characters have all the time had considerably decrease profiles in comparison with DC’s different heroes and villains. Considered via one lens, DC Studios following Superman up with Supergirl and Clayface reads as a calculated transfer to keep away from following within the examples of the MCU and DCEU, which have been each fleshed out with a collection of options centered on the sorts of A-list characters you see on lunchboxes and bookbags. However the upcoming options additionally really feel, not less than on paper, knowledgeable by the way in which that studios like Marvel and Disney have gotten into the behavior of increasing their style franchises with ill-conceived spinoffs.

That’s sort of the final vibe you get from the complete slate of DC Studio’s initiatives which are at present in improvement, which features a stop-motion film about two of Batman’s Robins, a True Detective-style Inexperienced Lantern present for HBO Max, and a function about Bane and Deathstroke. A sequel to The Batman — which predates the DCU and exists in its personal continuity — can also be due out in 2027. And sooner or later down the road, the studio intends to introduce a new Bruce Wayne who will presumably hyperlink up with Superman and Marvel Lady (whose reboot can also be within the pipeline) to kind some type of Justice League.

A man with a black face mask shaped like the letter T. The man is also a black, red, and white motorcycle jacket with matching pants and standing in front of a pherical space ship.

DC Studios

Most of DC Studios’ far-off movies and collection really feel just like the sorts of initiatives you’ll anticipate a studio to guide with — ones with immediately recognizable characters whose tales are well-known sufficient to get audiences curious and enthusiastic about how they might be achieved in a different way. Milly Alcock’s Supergirl, who will get a short and unbelievable Superman cameo, appears a bit higher suited to maintain the franchise’s present momentum going. However provided that we’re so early on this DCU’s existence, a physique horror like Clayface, about an actor who turns into a murderous mud monster, seems like a more durable promote (even when Mike Flanagan is writing the script).

It’s simple to think about Supergirl and Clayface revealing that what audiences have grown weary of isn’t comics-inspired narratives, however sprawling, interconnected franchises extra involved with development than being made up of excellent films. That vitality is what dragged the MCU into its flop period and made most of Disney Plus’ Star Wars collection slogs to get via, and DC Studios clearly doesn’t wish to wind up in the same place. Turning Clark’s cousin and a lesser-known DC villain into box-office juggernauts is perhaps a good greater problem — however Superman not less than reveals that Gunn and Safran know the place to start out. And if the studio performs its playing cards proper, this actually is perhaps the beginning of a brand new golden age for DC.



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