Sudhanshu Vats, MD, Pidilite Industries Ltd
Sudhanshu Vats, Managing Director of Pidilite Industries Ltd, has been named the brand new chairman of the Promoting Requirements Council of India (ASCI). The announcement was made on the thirty ninth Annual Normal Assembly of the self-regulator physique that completes 40 years of existence in October.
S Subramanyeswar, of MullenLowe World, was named vice chairman. Paritosh Joshi, Principal at Provocateur Advisory and trade veteran, was named honorary treasurer.
“ASCI’s function has by no means been extra vital. As promoting evolves with new applied sciences and codecs, our accountability is to make sure it’s executed with integrity – centred across the product promise, respectful of the group and aware of shoppers. In an surroundings the place belief is definitely shaken, self-regulation supplies each steering to the trade and assurance to the general public. I look ahead to working carefully with advertisers, companies, platforms and shoppers to uphold excessive requirements, encourage accountable creativity and strengthen confidence in promoting. On the coronary heart of this effort is a straightforward precept — at all times hold the patron’s curiosity entrance and centre,” Vats mentioned in a press release.
ASCI additionally introduced key initiatives it’s going to take up over the following 12 months.
The self-regulatory physique mentioned that it plans to undertake a collection of latest initiatives within the coming months. It’ll launch a youngsters’s promoting and media literacy program that can practice over 1,000,000 faculty college students. “The ‘AdWise’ programme will empower college students with consciousness to establish, query and consider promoting messages, thus decreasing their vulnerability to deceptive and dangerous advertisements,” it added. It’ll undertake an ethnographic analysis amongst Gen Alpha to assist develop a framework for accountable promoting to the brand new era of children rising up with expertise and screens. It’ll even be increasing its footprint in Bengaluru and New Delhi.
Printed on September 18, 2025
