This story is a part of the 2025 TIME100 Subsequent. Learn Aileen Lee’s tribute to April Koh right here.
April Koh vividly remembers the primary time she tried to speak to her mom about her psychological well being, when she was about 9 years outdated.
“She was doing the laundry, and I sort of snuck up behind her and mentioned to her, ‘I believe I’m depressed,’ and he or she instructed me, ‘Don’t be ridiculous.’”
Her mom’s response didn’t come from an absence of care however a lack of expertise. “My mom is extremely loving and the very best mom I might have hoped for, however she didn’t have the vocabulary to speak about what I used to be feeling and what I used to be going by way of,” Koh says.
Within the following years, it grew to become clear to Koh that the dialog about psychological well being was difficult for households throughout the nation. Psychological well being is usually not addressed in a deep and significant approach in our society, stemming from the stigma and discomfort many individuals really feel as a result of they don’t absolutely perceive situations like nervousness, melancholy, and different psychiatric problems. For hundreds of years, such situations haven’t even been thought-about to be well being points in the identical approach that bodily illnesses are, and have been dismissed as hysteria and even weak point.
Immediately—fueled by her personal journey—Koh is taking part in a pivotal half in altering the dialog round psychological well being. In 2016, she based Spring Well being, an organization that works with employers and suppliers to match individuals to the care they want utilizing AI. In 2021, Koh grew to become the youngest feminine founder heading a unicorn—that uncommon, privately-held firm that reaches a worth of over $1 billion—and now Spring is valued at over $3.3 billion. As a younger founder, Koh says she had rather a lot to find out about management and working a enterprise, however that her core mission in beginning Spring has by no means modified: to eradicate boundaries to mental-health care and assist sufferers discover tailor-made companies.
Constructing from expertise
Koh immigrated to the U.S. from South Korea together with her household when she was 4. Her father left a company job in power to start out his personal firm, and Koh says the instance he set contributed to her creating Spring a long time later.
Coming into the mental-health area wasn’t simple, however Koh says now that being new to each enterprise and well being was in some methods a blessing. On the time, the sphere’s most formidable challenges included stigma, entry, and the standard of companies. Folks continuously struggled to get the right diagnoses, and as soon as they started therapy, they’d cycle by way of therapies for months and even years earlier than discovering one which labored. The struggles Koh personally skilled mirrored these within the inhabitants extra broadly. “I felt that stigma fairly closely by way of my Korean heritage, by way of my non secular heritage, rising up in an Evangelical church,” she says. “Plenty of stigma round psychological well being was masked as not believing sufficient or not having sufficient religion.” Within the company world, that stigma manifests because the notion that mental-health points are an indication of “weak point,” says Koh. “You don’t need to give individuals an excuse to say, ‘Oh, she will be able to’t do it or he can’t do it as a result of they’re fighting one thing and may’t be relied on.’”
As well as, mental-health situations aren’t outlined, screened for, and detected as robustly as most bodily well being situations are, which contributed to Koh’s battle to search out the suitable care. “I went by way of a reasonably important journey of loads of guessing, loads of trial and error, simply looking for care,” she says of the years after that preliminary dialog together with her mom. “There have been so many factors in my journey the place I’d really feel like I misplaced hope; I’d muster up all this braveness to start out one thing new, and it wouldn’t work, and I used to be confronted with this hopelessness and must rebound from that many times.”
In 2016, when she was a senior at Yale College, Koh learn an educational paper by a doctoral pupil at Yale named Adam Chekroud that lastly gave her some actual hope. Chekroud, who educated in neuroscience on the College of Oxford, studied methods to use computational science and machine studying to raised perceive mental-health problems and enhance therapies by making them extra exact and patient-specific.
“Most individuals don’t get higher [with their first treatment] however do get higher finally as soon as they discover the suitable therapy,” says Chekroud. “I had the concept, ‘What if we personalize these selections the identical approach that Netflix personalizes its suggestions?’ There was a chance to search out the suitable therapy from the start, which not solely makes an enormous distinction for the affected person however is a large financial worth proposition. The longer it takes somebody to get higher, the extra it prices.”
For Koh, the paper set off a lightweight bulb. Chekroud’s data-driven strategy may very well be a method to higher match individuals to mental-health care. “This paper described utilizing information and algorithms to chop by way of the trial-and-error course of,” says Koh. She seemed up Chekroud within the Yale listing and emailed him to inform him that she discovered his analysis groundbreaking.
On the time, mental-health consultants have been simply starting to discover digital-based methods for care—largely by way of telehealth platforms.
Koh envisioned a extra bold function for computational psychiatry, one which absolutely embraced the ability and knowledge that information from hundreds of affected person experiences might present. Collectively, she and Chekroud co-founded Spring Well being. Dissecting accessible information and gleaning patterns to establish therapies that helped individuals with a sure set of signs get higher, she believed, would result in extra exact pairing of the suitable affected person with the suitable therapy—one thing she had struggled to search out throughout her personal journey. “Folks have been ready for expertise to disrupt the established order of psychological well being care. However for no matter motive, nobody was actually doing it,” she says.
Which meant that when she and Chekroud first introduced Spring Well being to employers as a service for his or her employees, employers didn’t perceive the potential energy of such an strategy. Constructing on Chekroud’s preliminary analysis, Spring leveraged AI to deeply analyze individuals’s signs, therapies, and outcomes to provide you with algorithms that might establish which companies produced the very best outcomes for which individuals. Staff crammed out questionnaires to supply as a lot data on their signs and different related elements, which Spring fed into its algorithm to search out the simplest psychological well being therapy for them. “Nobody was desirous about utilizing AI to match individuals to the suitable look after them. We embedded these superior algorithms in our product from the early days, however once we began pitching AI in psychological well being care, it didn’t land,” she says.
Ultimately, Koh pivoted her presentation to de-emphasize the AI-based technique, whereas not abandoning it, to deal with extra behavioral, outcomes-based advantages of addressing psychological well being that appealed to employers. Research present that folks fighting mental-health points are likely to miss extra work, and even once they present up, they could carry out at suboptimal ranges. “Once you tackle the underlying mental-health points, you get a thriving, extra productive workforce since individuals name in sick much less,” says Koh.
From the beginning, Koh and Chekroud realized that documenting the advantages of their service, within the type of research monitoring each monetary financial savings and improved worker well being, was essential to altering the company mindset. Spring carried out two main research that confirmed uncertain employers that Spring’s service labored—and will save them cash. Nonetheless, Spring’s AI-based answer took some time to catch on. If well being was among the many final fields to embrace the digital revolution, psychological well being was even additional behind in exploring ways in which digital platforms might enhance entry and high quality of look after sufferers. Employers weren’t satisfied that expertise was the reply and initially have been reluctant to enroll. “I did so many gross sales pitches the place individuals have been on their telephones or falling asleep,” she says.
There was motive for skepticism. “We have been naïve to the complexities of how well being care works,” Koh says. However the co-founders’ lack of deep experience—in addition to their willingness to be taught—additionally helped them to suppose extra creatively and past incremental enhancements to the established order, which in flip proved to be a robust catalyst. “I believe that ignorance helped us in some methods,” Koh says. “It helped us to have a clean slate and return to first ideas and ask, ‘How ought to issues be?’”
Early adopters
Lately, employers have began to understand the significance of offering mental-health companies to their employees, and research more and more help the development. A 2021 evaluation highlighted greatest practices for employers to supply mental-health help, together with sturdy mental-health advantages, office insurance policies that acknowledge and help the necessity to prioritize wellbeing, and measuring the impact that interventions have on productiveness and different office measures.
To strengthen her case, Koh centered on documenting the advantages of Spring’s service by offering as a lot exhausting information on the ensuing enhancements in productiveness as doable, filling a niche in analysis and giving traders proof of impression. Purchasers are actually reaching out to Koh and her group so as to add companies to their choices, and Koh is at the moment exploring extra specialty packages to deal with connecting individuals with particular varieties of psychological well being companies, from in particular person or digital therapists to apps and group periods—round, say, consuming problems or nervousness.
In the end, Koh’s preliminary perception from Chekroud’s paper in regards to the energy of computational methods in psychological well being proved appropriate. As curiosity in AI began to blow up following the general public launch of ChatGPT in 2022, “abruptly individuals needed to speak about AI and our expertise,” she says. “And that expertise is in the end what makes our psychological well being care companies the very best within the business.” Now, Spring has numerous opponents, together with Lyra Well being, which developed its personal AI-based matching service for employers, and corporations like Headspace Well being and Calm for Enterprise, which deal with chat-based and digital teaching methods.
Classes discovered
Alongside the best way, Koh admits she’s made errors and discovered some exhausting classes. In 2024, the corporate was fined $1 million by the California Division of Managed Well being Look after offering companies within the state with no license, a problem Koh says the corporate has addressed. “We’re completely compliant with state licensure and laws,” she says.
Since Spring’s founding, Koh says she’s additionally grown as a frontrunner. “One of many essential challenges I confronted as a younger entrepreneur within the area was being underestimated on a regular basis,” she says. “I’ve been instructed that I’m ‘inexperienced’ numerous occasions, and I believe ‘inexperienced’ is a code phrase for younger and naïve.”
In response, Koh pushed for strong merchandise on tight deadlines to show her detractors improper, particularly throughout Spring’s early years. That led to a tradition through which some staff mentioned they felt overworked and undervalued by administration—satirically, the sort of burnout challenge that Spring’s companies are supposed to assist their shoppers to deal with. “Psychological well being and hypergrowth can truly dwell in concord, however it’s a must to be extremely deliberate about it,,” she says. “And I believe we weren’t as deliberate as we should always have been within the early days.”
Within the years that adopted, Koh instituted a collection of modifications designed to enhance Spring’s office tradition, together with fewer conferences throughout designated “focus weeks”when staff might spend extra time on long run initiatives or arising with new concepts, and a brand new worker teaching program.
In an effort to steer by instance, Koh was additionally extra vocal about her personal methods for managing stress and navigating difficult duties, which embrace utilizing a Spring coach and therapists, in addition to the corporate’s meditation and mindfulness apps. “I needed to truly placed on my oxygen masks first and deal with my very own psychological well being in an effort to lead successfully,” she says.
The modifications have paid off: Earlier this yr, Spring earned the Nice Place to Work certification, which acknowledges optimistic office tradition. “One of many issues I’m actually attempting to work on is absolutely attempting to remind individuals of the mission,” Koh says, “and to attach everybody’s work to the final word mission and imaginative and prescient we now have for the world.”

Spring is now accessible to individuals in 200 international locations, by way of employers and suppliers, and covers the psychological well being wants of greater than 23 million individuals. Recognizing that these challenges aren’t restricted to the office, Spring can be reaching out to those that may profit from its companies following an surprising disaster.The corporate launched its Pure Catastrophe Psychological Well being Assist Program in January to deal with the psychological well being wants of these affected by the Los Angeles wildfires, and in July, Spring supplied $500,000 in free companies to these affected by floods in Texas, North Carolina, and New Mexico.
For Koh, Spring’s mission to raised meet sufferers’ mental-health wants was made all of the extra actual after her daughter was born in 2023. “I’m attempting to repair the system as a result of I had gone by way of it myself, however after I checked out my daughter for the primary time, I assumed, ‘At some point, I actually hope that you’ll obtain wonderful psychological well being care, and I actually hope that I’m part of constructing that world.’”