Sunday, October 26, 2025
  • Login
Euro Times
No Result
View All Result
  • Home
  • Finance
  • Business
  • World
  • Politics
  • Markets
  • Stock Market
  • Cryptocurrency
  • Investing
  • Health
  • Technology
  • Home
  • Finance
  • Business
  • World
  • Politics
  • Markets
  • Stock Market
  • Cryptocurrency
  • Investing
  • Health
  • Technology
Euro Times
No Result
View All Result

Spotify Paid $100 Million to Podcasters as Creator Wars Heat Up

by Jessica Testa
April 28, 2025
in Technology
Reading Time: 3 mins read
A A
0
Home Technology
Share on FacebookShare on Twitter


Spotify has paid greater than $100 million to podcast publishers and creators since January, the corporate informed The New York Occasions’s DealBook.

The payout is the results of a program launched in 2025 that opened up new income streams to eligible hosts. However additionally it is an try to attract extra creators (and their audiences) to Spotify, because the rise of video podcasting has pushed a lot of them to YouTube.

Video has come to dominate podcasting. Greater than half of People over the age of 12 have watched a video podcast — however totally on YouTube, based on an Edison Analysis report from January. The service claims to achieve 1 billion podcast shoppers each month, making it the dominant platform for podcasts — a media king and kingmaker — and leaving onetime audio-only platforms like Spotify and Apple Podcasts within the mud. (Spotify launched video podcasts in 2019.)

In contrast with YouTube, Spotify has grow to be a podcast underdog, with about 170 million month-to-month podcast listeners amongst its whole viewers of 675 million. One indication of how far Spotify has to go to catch as much as the highest participant: YouTube paid out greater than $70 billion to creators and media firms from 2021 to 2024.

The corporate reviews earnings on Tuesday and is predicted to make about 540 million euros in pretax earnings on 4.2 billion euros in gross sales, based on S&P Capital IQ.

However Spotify, which is listed on the New York Inventory Change however is predicated in Stockholm, stays a serious participant within the business thanks partially to its expertise roster — it distributes and sells promoting for the largest podcast on the planet, “The Joe Rogan Expertise.” And it achieved its first full 12 months of profitability in 2024. (Mr. Rogan’s podcasts are additionally accessible on YouTube.)

The brand new associate program goals to chip away at YouTube’s dominance. Spotify beforehand paid creators solely by sharing promoting income with them, very like YouTube. Now it additionally provides them incentives to add movies, with eligible creators incomes further cash primarily based on how a lot premium subscribers have interaction with their movies.

The corporate is attempting to draw extra viewers. On the identical time that Spotify introduced the partnership program in November, it introduced that paid subscribers in sure markets wouldn’t have to look at dynamic adverts in video podcasts. Video consumption has already elevated by greater than 40 % since January, based on Spotify.

The query now’s whether or not Spotify can persuade creators to shift priorities.

David Coles, host of the horror fiction podcast “Simply Creepy: Scary Tales,” mentioned he’s re-evaluating his “residence platform” after his Spotify income just lately surpassed his YouTube income. Final quarter, Mr. Coles mentioned he obtained about $45,500 from Spotify. After becoming a member of the corporate’s new associate program, his quarterly Spotify earnings rose to about $81,600.

This improve may be much more dramatic for bigger exhibits and podcast firms, like YMH Studios, a comedy community with 2.1 million YouTube subscribers that produces standard podcasts together with “2 Bears, 1 Cave.” Whereas declining to share actual figures, YMH Studios mentioned its quarterly Spotify income greater than tripled after becoming a member of the associate program.

Though creators emphasised that these are nonetheless early days, Alan Abdine, the top of promoting income at YMH Studios, known as the brand new cost program “a game-changer” and “a really comfortable shock.”



Source link

Tags: creatorHeatMillionPaidPodcastersSpotifywars
Previous Post

TradingView Updates Crypto Offerings with Coinbase Spot and Derivatives Integration

Next Post

Crypto Analyst Reveals XRP Price Crash In The Short-Term, Here’s The Target

Related Posts

“We turn microns into milliseconds” – How Hexagon hopes to be Oracle Red Bull Racing’s extra boost in winning Formula 1 success

“We turn microns into milliseconds” – How Hexagon hopes to be Oracle Red Bull Racing’s extra boost in winning Formula 1 success

by Ellen Jennings-Trace
October 26, 2025
0

We’ve all heard it 100 occasions; System 1 is about velocity. However, because the automobiles get larger and quicker, and...

Chevy’s New Bolt Electric Car Is Truly Affordable, at Less Than ,000

Chevy’s New Bolt Electric Car Is Truly Affordable, at Less Than $30,000

by Connor Jewiss
October 25, 2025
0

Chevrolet's new Bolt feels just like the type of electrical automotive the market has been ready for -- an EV...

Is the Galaxy XR really an Apple Vision Pro killer?

Is the Galaxy XR really an Apple Vision Pro killer?

by Mishaal Rahman
October 25, 2025
0

00:00 – Mishaal Rahman: We might have lastly discovered why the Pixel 10 has dangerous battery life, at the least...

Bored Ape Yacht Club is making a comeback — as a metaverse

Bored Ape Yacht Club is making a comeback — as a metaverse

by Jay Peters
October 25, 2025
0

It’s nightfall, and bugs are chirping throughout me. I’m wandering by the center of an enormous, digital swamp towards the...

How to watch the 2025 MLB World Series without cable

How to watch the 2025 MLB World Series without cable

by Danica Creahan,Liz Kocan
October 25, 2025
0

The League Championship Collection are historical past, and the ultimate two groups have emerged: The 2025 Fall Traditional will see...

A comprehensive list of 2025 tech layoffs

A comprehensive list of 2025 tech layoffs

by Cody Corrall, Alyssa Stringer, Kate Park
October 24, 2025
0

The tech layoff wave continues to be kicking in 2025. Final 12 months noticed greater than 150,000 job cuts throughout...

Next Post
Crypto Analyst Reveals XRP Price Crash In The Short-Term, Here’s The Target

Crypto Analyst Reveals XRP Price Crash In The Short-Term, Here’s The Target

Costco’s Business Will Perform Despite Tariffs, But Its Stock Might Not (NASDAQ:COST)

Costco's Business Will Perform Despite Tariffs, But Its Stock Might Not (NASDAQ:COST)

Partnership with Paramount boosts Taboola

Partnership with Paramount boosts Taboola

October 26, 2025
US-Pakistan Relations Don’t Come At Expense Of India: Marco Rubio

US-Pakistan Relations Don’t Come At Expense Of India: Marco Rubio

October 26, 2025
Should You Buy Lucid Stock While It’s Below ?

Should You Buy Lucid Stock While It’s Below $23?

October 26, 2025
“We turn microns into milliseconds” – How Hexagon hopes to be Oracle Red Bull Racing’s extra boost in winning Formula 1 success

“We turn microns into milliseconds” – How Hexagon hopes to be Oracle Red Bull Racing’s extra boost in winning Formula 1 success

October 26, 2025
FMCG firms face disruption in Sep qtr, upbeat about future growth on favourable economic conditions

FMCG firms face disruption in Sep qtr, upbeat about future growth on favourable economic conditions

October 26, 2025
SBI to hire 3,500 officers in next 5 months to drive business growth

SBI to hire 3,500 officers in next 5 months to drive business growth

October 26, 2025
Euro Times

Get the latest news and follow the coverage of Business & Financial News, Stock Market Updates, Analysis, and more from the trusted sources.

CATEGORIES

  • Business
  • Cryptocurrency
  • Finance
  • Health
  • Investing
  • Markets
  • Politics
  • Stock Market
  • Technology
  • Uncategorized
  • World

LATEST UPDATES

Partnership with Paramount boosts Taboola

US-Pakistan Relations Don’t Come At Expense Of India: Marco Rubio

  • Disclaimer
  • Privacy Policy
  • DMCA
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact us

Copyright © 2022 - Euro Times.
Euro Times is not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Finance
  • Business
  • World
  • Politics
  • Markets
  • Stock Market
  • Cryptocurrency
  • Investing
  • Health
  • Technology

Copyright © 2022 - Euro Times.
Euro Times is not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In