The smartphone trade is in fixed movement, formed by the most recent expertise launches, shifting provide chains, and a mixture of international financial components. These modifications don’t simply affect new gadget gross sales, they’ve a direct impact on the thriving secondary market, the place demand for inexpensive and high-quality pre-owned gadgets is rising quickly.
On this B-Inventory Q&A, we join with Joe Dube, Director of Cellular Accounts, to get his perspective on the present panorama of the pre-owned cell market, what traits he anticipates within the yr forward, and a few private insights from his journey within the trade.
In case you needed to sum up in a single phrase, how would you describe the present state of the pre-owned cell market proper? Why?
Maturing.
The pre-owned cell market is getting into a brand new part of sophistication and scale. Stakeholders now acknowledge the immense alternative within the secondary market, and we’re seeing speedy developments in how gadgets are sourced, assessed, and offered. Commerce-in packages are extra strong than ever, grading and triage processes have develop into more and more exact and environment friendly, because of improvements like AI-powered diagnostics and automatic inspection techniques, and carriers and OEMs are leveraging information and analytics to optimize pricing and channel technique, maximizing restoration and minimizing threat.
This maturation is clear throughout the provision chain: from improved refurbishment requirements and client belief in pre-owned gadgets, to the rise of licensed packages and higher give attention to sustainability. The market isn’t just growing-it’s evolving, with each hyperlink within the provide chain changing into extra analytical, technology-driven, and targeted on extracting the best potential worth.
Any information factors or traits take you without warning in Q1?
Essentially the most important pattern in Q1 was a return to market normalcy. We noticed normal month-to-month depreciation charges within the 2–4% vary, with no main pricing swings or sudden shifts. In distinction to final yr, when the market noticed unusually robust pricing and fewer depreciation, significantly over the summer season months, in Q1 pricing adopted a extra typical sample of gradual depreciation, reflecting a extra secure surroundings.
What can be your primary piece of recommendation/or message for OEMs and carriers proper now?
My prime piece of recommendation for OEMs and carriers is to take a really end-to-end strategy to the secondary market. It’s not nearly offloading pre-owned devices-it’s about understanding and optimizing each step of the method. Partnering with the suitable specialists at every stage is important; the standard of your companions immediately impacts the worth you possibly can get better, your model repute, and your capability to scale sustainably. By investing in robust, data-driven partnerships, you’ll maximize the lifetime worth of your gadgets and place your group for long-term success.
You have been just lately the recipient of a “Professionals to Know” award. Do you might have any ideas you’d wish to share?
I used to be actually honored to be acknowledged as a 2025 Professional to Know. The award displays the modern, data-driven strategy B-Inventory brings to the cell secondary market and the resale ecosystem. With the pre-owned cell market outpacing the expansion of the first market, and with developments in trade-in and resale applied sciences, we’re uniquely positioned to assist wi-fi carriers and OEMs maximize worth and lengthen gadget lifecycles. We allow our companions to navigate a quickly maturing market and unlock new alternatives for tens of tens of millions of pre-owned gadgets.
What would you say to your youthful self simply getting began on this trade?
I’d inform myself that no person has all of it figured out-even the biggest of firms aren’t at all times totally optimized. There’s at all times room to enhance, study, and develop. Don’t be afraid to ask questions, and don’t simply accept realizing how issues are done- dig just a little deeper to grasp the why. That curiosity will show you how to see alternatives others would possibly miss and make an actual distinction as you develop in your profession.
Wanting forward, for those who needed to record your prime 5 ‘issues to look at for’ as an trade in 2025, what would they be?
Wanting forward, I feel there are a number of key traits set to form the pre-owned cell market. First, the affect of latest and proposed tariffs on imported electronics might considerably increase costs for lower-grade gadgets and parts, significantly these coming from main commerce companions like China. This might speed up a shift towards extra home refurbishment and restore operations within the U.S., as firms search for methods to manage prices and reduce provide chain disruptions. If tariffs do drive up costs for brand spanking new and imported gadgets, we are able to count on to see elevated demand for restore providers and a renewed give attention to getting essentially the most worth out of gadgets already in circulation.
On the identical time, the adoption of robotics and AI is remodeling how gadgets are processed, triaged, and graded. Automated techniques are making evaluations quicker, extra constant, and extra exact, which helps enhance each effectivity and restoration charges. This pattern is more likely to proceed, with robotics enjoying a much bigger function in each stage of the secondary market, from consumption to refurbishment.
We’re additionally seeing the trade transfer past primary “buff and polish” beauty fixes. There’s now a a lot higher emphasis on substantial repairs and complete refurbishment, pushed by each client expectations and sustainability targets. Consumers need high quality and affordability, and sellers are responding with greater refurbishment requirements and authorized packages that construct belief and command higher costs.
Authentic tools producers, or OEMs, are additionally taking a extra energetic function within the secondary market. They’re investing extra in trade-in packages, grading requirements, and resale channels, and by managing extra of the method themselves, they’re capable of maximize the residual worth of their merchandise. That is all a part of the broader trade maturation, as everybody concerned turns into extra analytical and strategic about extracting worth at each step.
And, lastly, client demand for pre-owned and refurbished gadgets continues to rise, fueled by environmental issues and the growing price of latest gadgets. Because the market grows, we’ll see much more innovation in round financial system fashions, with firms making recommerce a core a part of their sustainability technique.
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For a better have a look at our most up-to-date cell secondary market pricing information and traits of particular top-performing fashions over Q1 2025, view our newest version of the B-Inventory Cellular Insider.
