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Risk, Reinvention, Relentless Energy Ft. Pawan Raj Kumar on The Founders’ Files, an initiative by NewsReach

by zee business
September 2, 2025
in Business
Reading Time: 5 mins read
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Some might produce a startup, and others construct perception. Behind each Herculean concept, there’s somebody who selected to wager on themselves, not on a product or a market. Not when it was apparent, however when it was robust, when everybody else mentioned it would not work. As a result of the reality is, constructing something significant calls for extra than simply technique: It calls for relentless power together with possessing that sixth sense for recognizing actual points, plus the form of conviction that does not clock out by 6. It’s miles past simply the enterprise—it is in regards to the former individuals behind it.

Welcome to Crafting Bharat: The Founders’ Information, which takes you thru the trials within the early occasions, daring networking strikes, and the deepening belief points between founders and buyers. In an fascinating dialog with the CEO of FAAD Capital, Aditya Arora, Pawan Raj Kumar, the Co-Founding father of ZeCa Ventures, dives down laborious on what constitutes daring bets, difficult obviousness, and backing the founder earlier than the concept.

This sequence is proudly dropped at you by NewsReach, India’s premier PR tech platform, with Affiliation Accomplice Improvements Ventures Studio and FAAD, Insurance coverage Accomplice Beacon Insurance coverage, Venue Accomplice Ofis Sq., Manufacturing Accomplice HT Smartcast, and different companions Garudauv Mushy, Rapido, RFL, Centrum, Matrix Moon, Tiranga Autotech India. Tune in for tales, insights, and inspiration!

Add Zee Enterprise as a Most popular Supply

Watch episode: https://youtu.be/2mNBPqa1cq8?si=O71YOgpFLdloe79u

Edited Excerpts:

What was the turning level in your entrepreneurial journey?

Pawan Raj Kumar: A significant turning level can be once I joined my household enterprise of organising business kitchens. It was conventional, inflexible—and albeit, outdated. However I noticed a chance as manufacturers like McDonald’s and KFC have been simply getting into India. In reality, folks mentioned all types of blah, like ‘yeh nahin hoga, yeh nahi chalega‘ (this would possibly not work; this would possibly not run), together with my father. However I noticed it in any other case.

I took the danger. I employed my very own folks. Arrange our manufacturing facility, took loans. And for 18 years, we have been the only suppliers to McDonald’s in India. We thus grew to become the one Asian firm on this planet to be given approval by McDonald’s.

Nicely, as I say: Not everybody can do each kind of enterprise! One has to really feel the match.

What can be the largest distinction between an investor and an entrepreneur?

Pawan Raj Kumar: Now there’s a actually huge distinction. The time without work for the buyers is de facto not one thing that pulls consideration. For the entrepreneur, it’s unforgivable in case you are away for 2 days. All is relentlessness.

“The that means of being a founder is being on a relentless journey, and it must be.”

That stress, that hustle, offers you the grounding. You can’t pretend it.

Does IIT actually matter in constructing a startup?

Pawan Raj Kumar: It opens doorways, little question. Forty p.c of unicorn founders in India are IIT Delhi alumni. That may be a very huge quantity. I at all times say ‘IIT has not tmade them a founder, however they did it on their very own energy.

Now the true edge IIT brings you, not less than in my expertise, shouldn’t be merely the tag or the alumni community. It’s the mindset it builds. One of many issues we have been at all times doing at IIT was making an attempt to establish the issue. That was our actual superpower.

At occasions, folks discover themselves misplaced in questioning what the issue actually is? However at IIT, we have been wired to search out it. When you see the issue clearly, the answer comes simple to you. That ability of perceiving what others miss is what separates a founder from one who’s nice, and it is one thing IIT taught me very effectively.

What are your funding philosophies over sectors?

Pawan Raj Kumar: I wager on folks. May very well be SaaS; might be sustainability. It actually relies upon extra on the founder than the sector. At an early stage, there’s truly nothing to carry on to — I’d say 75 per cent of my selections are influenced by whether or not the founder suits into the enterprise effectively.

A restaurant founder have to be obsessive about serving folks. In case you can not smile after being yelled at by prospects, you will die standing there.

“Founder-market match is as actual as product-market match.”

What gave delivery to ZeCa as a sustainable funding home?

Pawan Raj Kumar: Sustainability has at all times been close to and pricey to my coronary heart. I’m the kind of fellow who avoids taking the elevate and as a substitute simply walks. Whereas working with garments, I don’t press them except closely required. Such might be simply little issues, however they kind an perspective.

They mentioned, ‘Do not get into local weather tech; there is no cash.’ That made me need to do it extra. This was when nobody was trying to do it, and I wished to be there as a result of I noticed the timing was proper — coverage, capital, consciousness — all aligned.

That is one thing I carry by way of my life, be it enterprise or operating or biking.

In case you had an opportunity to provide a film title to any stage of your entrepreneurial journey, what wouldn’t it be?

Pawan Raj kumar: ‘Zindagi Na Milegi Dobara’.

Not solely about startups, this was actually an episode talking to that grit and intestine that include betting on oneself. The story might both be certainly one of reshaping a household enterprise or daring to again local weather ventures; the message was the identical: the founder is the spirit that carries them by way of. Hold a watch out for the following episode that will probably be sharing extra tales of daring bets and of their holders.

Delivered to you by NewsReach—India’s main PR-tech platform, in affiliation with Improvements Ventures Studio and FAAD and our manufacturing companion HT Smartcast and different companions Garudauv Mushy, Rapido, RFL, Centrum, Matrix Moon, Tiranga Autotech India.

X (Twitter): https://x.com/CraftingBharat

Instagram: https://www.instagram.com/craftingbharat/

YouTube: https://youtube.com/@CraftingBharat

Fb: https://www.fb.com/craftingbharatofficial

LinkedIn: https://www.linkedin.com/posts/craftingbharat

 

 

 

This text is from the Model Desk. Person discretion is suggested.





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Tags: EnergyfilesfoundersinitiativeKumarNewsReachPawanRajReinventionrelentlessRisk
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