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RBI allows banks to pitch products after client log-in

by Euro Times
November 29, 2025
in Finance
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Mumbai: The Reserve Financial institution of India (RBI) has reworked its digital banking channel instructions, permitting lenders to promote some classes of accredited merchandise after clients log in into their accounts, the related pointers revealed Friday confirmed.

These accredited merchandise embrace these provided by way of branches, flagship authorities schemes, and monetary third-party choices for which the financial institution involved has distribution preparations.

In its ultimate pointers, the RBI has additionally eliminated the requirement for banks to take prior regulatory approval earlier than launching any new digital channel. This marks a change from the draft guidelines that had required banks to hunt RBI’s consent for any new banking channel.

“It has been determined that submit buyer login, the banks shall show solely these merchandise that are particularly permitted for a financial institution to deal in,” the RBI mentioned within the ultimate pointers revealed on its web site. “Solely these services and products that are allowed to be provided to a buyer by way of a department buyer interface (viz. banking merchandise, flagship Authorities Schemes, monetary third- get together merchandise for which a financial institution has distribution association, and so forth.) could also be out there for a buyer to view submit login.”

Within the draft digital banking channel authorisation pointers revealed in July, the RBI had mentioned third-party services and products together with these of promoter or financial institution group entities be not displayed on banks’ digital banking channels.

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Thereafter, banks had requested the regulator they be allowed to show or promote merchandise accredited by the respective sectoral regulators, or these which can be flagship authorities schemes or provided in partnership with FinTechs on their respective digital properties.The RBI has additionally accepted banks’ suggestion to not search its approval each time a financial institution introduces a brand new digital channel. “Prior approval requirement (has been) eliminated for any extra channels because the financial institution offering one digital channel is predicted to have applicable wherewithal, together with the cyber safety framework, for extending one other channel with comparable dangers,” the RBI mentioned.



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