Zerodha co-founder Nikhil Kamath’s crew has shared how they choose friends for his widespread “WTF is” podcast, clarifying that paying for a spot isn’t an choice. Rachna Bhutoria from Kamath’s PR crew in Bengaluru posted on LinkedIn, outlining the method and alluring functions.
“After months of dealing with requests, I figured it was time for a bit readability. I get it—pitching tirelessly for purchasers who deserve a platform is tough. I’ve been there. However right here’s the factor: a little bit of analysis goes a great distance. Please don’t ask for our commercials or how a lot we cost or some sort of barter. Imagine me, you may’t purchase the boss,” she wrote.
Bhutoria defined that the crew first selects a podcast matter, then seems to be for friends who can supply distinctive and priceless insights.
“In case your shopper genuinely brings recent views or represents an untapped space, we’re open to it—simply ship the identify of the corporate. spokesperson (much less media educated the higher) and sector. That’s all we want. Consider an elevator pitch on steroids,” she added.
“It’s refreshing to see a podcast prioritising real insights and distinctive views over business pursuits. Authenticity and relevance will at all times stand out,” wrote Papiha Ghosh on LinkedIn. “LOVE THIS! A lot a lot respect,” a consumer wrote.
In December, information from Apple and Podtail ranked “WTF is” because the ninth hottest podcast in India. A Spotify report additionally confirmed it as one of many high new and international video podcasts on the platform.
