Perplexity is rolling out a brand new characteristic that can let Professional subscribers buy a product with out leaving its AI search engine. When trying to find a product utilizing Perplexity, Professional members primarily based within the US can now select a “Purchase with Professional” button that can routinely order the product utilizing saved delivery and billing info.
Perplexity says all merchandise bought by way of Purchase with Professional include free delivery. For merchandise that don’t help Purchase with Professional, Perplexity will redirect customers to the service provider’s web site to finish their buy.
When requested whether or not Perplexity will get any kickback from gross sales made by way of its Purchase with Professional button, Perplexity spokesperson Sara Platnick stated, “As of now, we don’t,” including that “there’s no business aspect” to the characteristic.
Customers who aren’t subscribed to Perplexity’s $20 / month Professional possibility will nonetheless see different up to date AI procuring options, together with new product playing cards that can seem for product-related searches. For customers within the US, these playing cards present a product picture and its value, together with AI-written summaries of key options and critiques.
Perplexity can also be launching a brand new AI-powered “Snap to Store” search instrument that can let all customers take an image of a product and ask questions on it, just like Google Lens. This characteristic will solely be accessible to Professional customers at launch. Perplexity additionally already lets Professional customers make visible searches unrelated to procuring.
Plainly Perplexity is seeking to develop procuring instruments for retailers as effectively. The corporate is rolling out a brand new service provider program that can give sellers “insights into search and procuring tendencies that floor their merchandise.” It additionally will increase the possibility that Perplexity will advocate their merchandise.
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