Twitter’s advert efficiency definitely lags Snap, however that’s nothing new. From 2017 to 2021, Snap’s income development averaged 60% whereas Twitter’s averaged 16%. Positive, Snap was a youthful firm, so it may very well be anticipated to develop quicker. However over the identical interval, Fb father or mother Meta Platforms averaged 34% income development. Twitter’s desultory efficiency, after all, is why the prospect of a Musk takeover held enchantment. It’s a bit a lot, then, for Twitter to now blame Musk for its weak efficiency.