Nissan pulls the plug on Datsun brand in India

Japanese auto main Nissan on Wednesday stated it’s discontinuing Datsun model in India, 9 years after the corporate kicked off the marque’s international relaunch within the nation.

Having failed in its bold international relaunch of Datsun, Nissan had in 2020 discontinued the model in Russia and Indonesia, the opposite two international locations together with South Africa and India which have been marked as key markets concentrating on the entry stage automobile phase.

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Confirming the transfer to discontinue the Datsun model, Nissan India in an announcement stated, “Manufacturing of Datsun redi-GO has ceased on the Chennai plant (Renault Nissan Automotive India Non-public Ltd). Gross sales of the mannequin nonetheless proceed (until the inventory lasts).”

The corporate additional stated, “We will reassure all present and future Datsun house owners that buyer satisfaction stays our precedence, and we are going to proceed to supply the very best ranges of after-sales service, elements availability, and guarantee help from our nationwide dealership community.”

The corporate had already stopped manufacturing of two different fashions underneath the Datsun model – entry stage small automobile Go and compact multi function car Go+.
The discontinuation of the Datsun model is part of Nissan’s international transformation technique which was introduced in 2020.

“As a part of Nissan’s international transformation technique, Nissan is specializing in core fashions and segments that convey probably the most profit to clients, supplier companions and the enterprise. In India, this consists of the all-new, regionally produced Nissan Magnite with over 100,000 buyer orders to this point,” Nissan India stated within the assertion.

Below the worldwide transformation plan, Nissan had stated it will exit the Datsun enterprise in Russia and streamline operations in some markets within the ASEAN (Affiliation of Southeast Asian Nations) area. It had additionally introduced the stopping of producing operations in Indonesia.

In July 2013, the Japanese auto main had globally relaunched Datsun with the launch of entry stage hatchback ‘Datsun Go’ in India, reviving the model 32 years after it was discontinued.

Within the following yr Datsun launched two extra fashions — redi-GO and compact multi function car Go+. Nevertheless, the model did not make its mark within the extremely aggressive Indian mass market of compact automobile phase dominated by the likes of Maruti Suzuki and Hyundai.

When it was relaunched, the then Nissan Motor Co President and CEO Carlos Ghosn had pinned hopes on Datsun to play an enormous position within the firm rising its market share to 10 per cent in India by 2016, up from 1.2 per cent in 2013.

Nevertheless, the model did not stay as much as the expectations and Ghosn’s departure from the corporate accelerated its demise.

Earlier than it was phased out in 1986 for the primary time, the model was offered in 190 international locations.