Tuesday, July 23, 2024
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© Reuters

In a major step towards mainstream gamer adoption for crypto, Nike’s nonfungible token (NFT) platform .Swoosh will soon be integrated with EA Sports games, potentially allowing Nike (NYSE:)’s virtual footwear and apparel to appear in games.

In a June 1 statement, Nike said that its “virtual creations” — its way of saying NFTs — will start being incorporated into EA Sports games in the coming months, though neither Nike or Electronic Arts (NASDAQ:) has revealed which game titles will include Nike’s virtual goods.