“The phrase ‘notion is actuality’ is commonly used when growing fame administration methods for firms, however the identical holds true for locations. By merging the top-of-mind locations the place individuals inform us they wish to dwell, work, and go to with the rigorous analysis of place that Resonance has been conducting for almost a decade, we now have created a extra complete analysis of cities and might higher advise locations on learn how to strengthen their fame,” stated Jason McGrath, Govt Vice President at Ipsos.