The method of discovering job candidates typically entails lots of tedious handbook work for recruiters, like sending variations of the identical electronic mail again and again. That’s Kula was created. The platform not solely automates duties like sending introductory messages, but in addition surfaces promising leads from the first-degree connections of a company’s present worker base.
Kula introduced at the moment it has raised a $12 million seed spherical co-led by Sequoia Capital India and Sq. Peg Capital, with participation from returning buyers Enterprise Freeway and Collectively Fund.
The brand new funding comes lower than six months after Kula’s pre-seed and brings its complete raised to $15 million earlier than its public launch. Will probably be used to develop its analysis and improvement, product and go-to-market groups in the USA, Singapore and India.
Kula co-founders Suman Kumar Dey, Achuthanand Ravi and Sathappan M
Earlier than co-founding Kula, CEO Achuthanand Ravi labored as a recruiter at tech firms together with Stripe, Uber and Freshworks. Throughout that point, he noticed advertising and marketing and gross sales groups get more and more refined tech instruments, however the recruitment course of nonetheless remained roughly the identical.
Kula helps repair that by integrating with instruments generally utilized by recruiters, together with LinkedIn, Github, Gmail and the Applicant Monitoring System (ATS) and automating workflows. For instance, it will possibly ship introductory messages to promising leads by way of emails, LinkedIn nudges and InMails. A function known as Kula’s Circle consolidates all worker networks into one dashboard, serving to recruiters work out potential candidate from the first-degree connections of all their staff. Kula additionally consists of analytics that helps recruiters forecast and measure their expertise pipeline extra precisely.
Kula is presently pre-revenue with alpha clients, and monetizes by promoting to companies by way of it’s go-to-market technique, which is usually targeted on the USA. Particularly, it targets SMBs and mid-market organizations with lower than 1,000 staff, which Ravi says are underserved.
Ravi recognized Gem.com, HireEz and Beamery as Kula’s closest opponents. However Gem.com solely provides automated reach-outs as a product, and has no function for the referral workflow like Kula’s Circle. HireEZ’s solely channel to succeed in out to a candidate is electronic mail, however Kula’s platform additionally automates InMails on LinkedIns, an essential supply of potential candidates. Beamery, in the meantime, solely counts the outbound recruitment workflow as a small a part of is platform, Ravi mentioned.
In a press release, Sq. Peg Capital companion Piruze Sabuncu mentioned, Recruitment is an absolute precedence for firms throughout the spectrum of dimension, trade, and geography, and continues to be an underserved enterprise perform. Kula’s founding crew brings an unmatched mixture of considerable recruiting expertise and distinguishing engineering expertise – giving them the power to know the issue deeply and construct an answer that scales with the organizations they serve.”
