The All Native Cable Operator Affiliation Delhi (ALCOA India), the consultant physique of Native Cable Operators (LCOs / LMOs), has written to the Telecom Regulatory Authority of India (TRAI) expressing issues over Jio TV’s provision of linear and stay content material on its OTT platform. The affiliation argues that this observe is inflicting important losses to the Indian cable TV business, impacting companies and jobs.
“That is to deliver to your type consideration that how JIO TV is offering Linear and Stay content material (which is regularised by TRAI) on its OTT Platform and attributable to this the Cable TV Business of INDIA is struggling very big losses by way of enterprise and jobs,” ALCOA mentioned within the letter.
In keeping with ALCOA India, the variety of households in India with televisions elevated from 197 million in 2018 to 210 million in 2020. Nonetheless, the share of households availing cable TV providers has dropped from 120 million in 2018 to 90 million in 2020, with additional declines reported. The affiliation attributes this development to the rise of OTT platforms like JioTV providing linear content material, such because the India vs Sri Lanka T20 and ODI collection, which historically fall beneath the purview of cable and satellite tv for pc TV rules.
ALCOA India mentioned it has beforehand raised the problem with TRAI and the Ministry of Data and Broadcasting (MIB), however officers have responded that OTT platforms should not regulated beneath present frameworks. The affiliation is advocating for brand new rules that will forestall broadcasters from offering linear content material, which requires uplinking and downlinking permissions beneath the Cable Act 1995, to OTT platforms. They argue that these permissions are particularly granted for distribution via MSOs, HITS, DTH, and IPTV gamers, and lengthening them to OTT platforms like JioTV and Disney+ Hotstar is each unlawful and unfair competitors.
The affiliation highlighted that cable operators pay a payment of Rs 19 plus GST for channels like Ten Sports activities to broadcast occasions such because the India vs Sri Lanka collection, whereas JioTV affords the identical content material totally free. This disparity, they argue, is driving viewers away from conventional cable TV providers, notably amongst housewives, college students, and youthful audiences, who discover OTT platforms a extra enticing possibility.
ALCOA India has additionally raised issues in regards to the damaging social impression of unregulated content material on OTT platforms and the potential bypassing of conventional broadcasting rules. They’ve beforehand filed a grievance relating to the unauthorized streaming of TATA IPL on Jio Cinema however haven’t acquired a response from TRAI, MIB, or the Competitors Fee of India (CCI).
The affiliation urges TRAI to take strict motion towards broadcasters offering linear content material to OTT platforms, emphasizing the necessity for regulatory oversight to guard the cable TV business.
