- Ask Intel replaces cellphone help as the first buyer entry level
- Microsoft Copilot Studio powers Intel’s centralized AI-driven help assistant
- Intel reduces public cellphone and social media help channels globally
In a bid to restructure its operations, Intel has launched “Ask Intel,” an AI-powered assistant, to function the first entry level for guarantee checks, troubleshooting steering, and case creation throughout Intel’s help web site.
This shift follows the corporate’s resolution to cut back inbound public cellphone help in most international locations and consolidate buyer engagement round web-based programs.
The corporate has additionally discontinued direct interactions by sure social media channels, narrowing communication towards centralized digital workflows.
Ask Intel
Ask Intel was developed on Microsoft’s Copilot Studio platform, which permits enterprises to construct customized AI brokers related to inside information and operational programs.
The assistant can information customers by diagnostics, open or replace service tickets, examine guarantee protection, and escalate complicated issues to human brokers when essential.
Intel has indicated future updates will broaden integration with Intel.com and permit the system to determine required driver updates or routinely generate guarantee claims.
The corporate describes the assistant as one of many first of its form inside the semiconductor trade, signaling a structural shift in how technical help is delivered.
Intel’s personal help documentation features a disclaimer stating that responses generated by the assistant can’t be assured to be correct.
The corporate acknowledges the device could comprise bugs or incomplete options because it continues growth, however says chat logs could also be retained and processed by Intel and third-party suppliers beneath its privateness coverage, and there may be at present no opt-out mechanism for customers.
The assistant depends on AI instruments to interpret consumer queries and retrieve related steering from inside programs, but its autonomous decision-making stays restricted to predefined workflows.
In accordance with Intel, early companion suggestions on the system has been constructive, though it didn’t launch particular figures to help this declare.
It additionally states that inside efficiency metrics present enhancements in satisfaction and case decision charges in comparison with prior quarters.
The system shouldn’t be 100% automated. Human brokers stay concerned within the course of, though they now function additional downstream after automated triage and case preparation.
This restructuring aligns with Intel’s broader effort to streamline non-manufacturing features and cut back operational overhead.
Changing front-line cellphone help with AI brokers represents a significant operational adjustment — one that will enhance effectivity whereas additionally concentrating management inside automated programs which might be nonetheless evolving.
Through Tom’s {Hardware}
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