“If I need to work 20 minutes every week, or 30 hours, I can try this,” says a employee in a mysterious new TV advert. “After I want a time without work to check for an enormous examination, I can try this,” says one other.
The advert isn’t for a jobs website or anybody employer. It’s been made by a brand new lobbying group referred to as Flex, which calls itself the “voice of the app-based financial system”, and is backed by gig work mainstays together with Uber, Lyft, DoorDash and Instacart.
Flex seeks to defend the enterprise fashions of those corporations, which use staff labeled as unbiased contractors, amid a renewed push in Washington to move labor legal guidelines that may defend these staff’ proper to unionize and strike. Joe Biden made a renewed name in his State of the Union tackle for the passage of the Professional Act, which might increase the federal definition of staff to incorporate gig staff.
Flex’s web site takes a veiled shot on the laws: “Policymakers need to implement a one-size-fits-all employment mannequin for all staff, no matter their wants or wishes,” it claims, below the headline “Independence Works”.
It exhibits photos of smiling faculty college students, mother and father and lecturers alongside obvious testimonials from folks with out surnames. “Let’s say I need to work just a few hours outdoors of my common job to avoid wasting for my child’s faculty. I can try this,” says one Ricardo P.
“Independence works, ’trigger I’m the boss round right here,” says Ian W, handily repeating Flex’s tagline verbatim.
However staff and labor advocates are already pushing again in opposition to Flex’s narrative. Nicole Moore, a Los Angeles-based rideshare driver, informed the Guardian that gig financial system apps are designed to regulate staff who normally don’t have the means to say no.
Moore described a every day frustration that she and different drivers face: apps like Uber and Lyft don’t give her the main points of a experience, reminiscent of its distance, anticipated time, and pay, till after she’s accepted it – at which level she has little selection however to observe by, even when it loses her cash.
“I discover out that it’s going to take me 45 minutes to go 5 miles, and I’m going to get about $5 for the experience. My solely selection then is to both principally do volunteer work by accepting the experience, or canceling it. And we’re disciplined, and threatened with being terminated, if we cancel it.
“So don’t name me an unbiased contractor, as a result of that’s not what we’re.”
Moore mentioned that the gig corporations’ slender definition of “flexibility” solely focuses on scheduling. However actual flexibility, she mentioned, would imply offering “issues like household go away, medical go away and paid parental go away.”
Veena Dubal, a labor regulation professor at UC Hastings mentioned the gig corporations’ techniques have been “insidious and really seductive” as a result of “the overwhelming majority of individuals within the US don’t perceive the distinction between staff and unbiased contractors”.
“They attempt to seize one side of what staff actually need and wish, which is scheduling flexibility, and spend thousands and thousands of {dollars} attempting to persuade regulators, voters and staff themselves that that is unimaginable inside a construction of employment through which the businesses have to offer a minimal wage and advantages,” mentioned Dubal.
“The truth is, there’s no authorized restriction on offering flexibility to staff – nothing is stopping them proper now from offering each flexibility and advantages,” she added. “What they’re doing is undoing a century’s value of the labor motion’s struggle for a dwelling wage.”

In an announcement to the Guardian, Flex’s CEO, Kristin Sharp, mentioned: “App-based work is basically completely different from conventional employee-based work, which is why folks flip to it within the first place. It’s not nearly scheduling. It’s additionally about the place and the way folks work.
“Nationally, app-based staff spend a median of eight hours every week engaged on these platforms and most flip to it for supplemental earnings,” Sharp’s assertion continued. “We imagine there’s a option to assist app-based staff with out limiting their independence and are desperate to work with policymakers, neighborhood leaders, and staff throughout the nation to search out forward-thinking options.”
Sharp is a former senior staffer for Senator Mark Warner, one among three present Democratic holdouts impeding the Professional Act’s passage within the Senate.
In 2020, the gig corporations spent a record-breaking $200m on an all-out advert struggle to move Prop 22, a California poll initiative that supplied gig staff partial advantages, whereas exempting the businesses from a landmark labor regulation, AB5, which might have required the apps to categorise their staff as staff with full labor rights. That regulation has since been declared unconstitutional by a state decide, although its backers have appealed the ruling.
Earlier than it handed, Prop 22 was marketed as a progressive measure, with its backers touting its minimal wage for gig staff, and a partial healthcare stipend for staff who met a sure threshold of hours labored.
However because the regulation took impact, a survey has discovered most California rideshare staff haven’t acquired healthcare advantages, and plenty of drivers have reported their pay has decreased. A 2019 examine by UC Berkeley estimated the regulation’s efficient minimal wage at $5.64 an hour, because it doesn’t have in mind the time drivers spend ready to be assigned their subsequent experience.
Dubal mentioned the gig corporations promoted the measure by co-opting the language of racial justice within the wake of the nationwide protests over George Floyd’s loss of life. “They used the faces of black and brown staff smiling, claiming falsely in advertisements that Prop 22 was going to offer them new rights,” she mentioned. “The businesses mentioned, ‘Look, these staff are determined. We’re giving them just a few crumbs. You must vote for Prop 22.’ And so they did an extremely efficient job of complicated folks.”
Final week, Washington state’s legislature quietly handed a gig-company backed invoice, HB2076, that may provide restricted advantages to gig staff whereas exempting the gig corporations from essential labor legal guidelines. A member of a union that backed the invoice informed reporter Luis Feliz Leon the union had no selection after the gig corporations threatened a repeat of Prop 22. “They’ll misinform the general public with a barrage of TV advertisements, so we are going to lose an initiative,” the union member mentioned. “We may lose every little thing.”
Moore expects Flex to observe the identical playbook. “You hear a lie sufficient instances it begins to grow to be fact,” she mentioned. “And that was their strategy to having Prop 22 grow to be regulation. They lied to drivers they usually lied to voters about what it was going to do. They mentioned this was the one option to maintain passenger costs down. That’s a lie; passenger costs have skyrocketed. They informed drivers they might give them safety and it might give them flexibility. It’s completed neither.
“We eat all the prices of working a billion-dollar firm’s fleet,” the rideshare employee added. “The pliability they’re defending is their very own flexibility.”