We have formally made it to iPhone season (it comes round each September), and right now, Apple is lastly going to showcase its newest iPhone 17 lineup. Meaning we’ll get to separate truth from rumor as soon as and for all. Apple has dubbed the upcoming occasion “Awe dropping,” so we’re hoping for a number of massive bulletins that’ll warrant the tagline. The present begins at 1PM ET/10AM PT.
If you wish to tune in to listen to what Tim Cook dinner and crew need to say in regards to the presumed iPhone 17, you may stream the present on Apple’s web site or YouTube channel. We have additionally obtained the livestream embedded under, and you’ll split-screen it with our Apple liveblog for real-time information and evaluation.
With simply hours till the “Awe dropping” occasion, it looks like we have already gotten quite a lot of superior insights about what the iPhone 17 lineup has in retailer. Apple launched the software program facet of the equation with the iOS 26 unveil at WWDC this summer time, and since then we have gotten some fairly dependable insights on the {hardware}.
The massive reveal is predicted to be an ultralight smartphone, probably known as the iPhone 17 Air. This is able to be Apple’s first software of its Air nomenclature for cellular, and once we had Bloomberg‘s Mark Gurman on the Engadget Podcast on the finish of August, he prompt that the primary iteration of the smartphone may include some compromises — particularly, a smaller battery and fewer cameras, to higher accommodate its svelte body. We additionally anticipate seeing a base iPhone 17, an iPhone 17 Professional, and an iPhone 17 Professional Max, all of which ought to provide extra iterative upgrades to final yr’s iPhone 16 line.
Past the smartphones, the “Awe dropping” occasion may additionally embody three new Apple Watches and up to date AirPods Professional earbuds. Gurman, once more reporting for Bloomberg, notes that Apple has a number of different gadgets within the works as properly, together with a brand new AirTag, Apple TV and iPad Professional, but it surely’s not as sure if these will pop up at this particular occasion. Both approach, you may tune in shortly to listen to about all the brand new product launches.
