From U&i, Koo app, to Viacom 18, and Surf Excel, amongst others have rolled out campaigns to rejoice Holi
As folks get festive this Holi season, manufacturers encourage folks to rejoice the pageant retaining security in thoughts whereas sustaining the excessive spirit of the pageant. BrandWagon On-line takes a have a look at a few of the campaigns rolled out by manufacturers this 12 months –
Koo App – #HarRangKiHoli
The Koo App has launched a Holi anthem #HarRangKiHoli. From capturing glimpses of Uttar Pradesh’s ‘lathmar Holi’ which is performed with colors and sticks, to highlighting Punjab’s ‘hola mohalla’ which is an amalgamation of people dance and martial arts, additional panning right down to Goa’s vibrant ‘shigmo’ the place locals welcome the spring, to the ‘dol jatra’ in West Bengal which features a grand procession of Lord Krishna – the anthem brings into focus the message ‘many cultures, one emotion’.
Surf excel – ‘Jo rang bachpan lautaye, woh rang achhe hain’
Surf excel has launched a Holi marketing campaign reinforcing its ‘Daag Achhe Hain’ model proposition. The brand new marketing campaign reveals a heart-warming gesture by a bit of lady to incorporate her aunt within the buoyant celebration amongst youngsters. The message ‘Jo rang bachpan lautaye, woh rang achhe hain’ makes us study the boundaries that hold us away from discovering the enjoyment of retaining our childhood alive.
U&i – #UandiKheleHoli
U&i, a gadget accent and shopper electronics model has launched the U&i Holi anthem and hook-step dance marketing campaign. The #UandiKheleHoli marketing campaign is an influencer-led hook-step dance problem rolled out by U&i on their Instagram deal with. With this marketing campaign, the model goals to encourage its viewers to return out of the pandemic gloom and convey some rays of positivity.
Viacom18
Media and leisure community Viacom18, has teamed up with Pernod Ricard and Wavemaker India to rejoice the pageant of colors. As a part of the collaboration, Viacom18 and Seagram’s Imperial Blue packaged consuming water has created and launched a video. The marketing campaign is being marketed throughout platforms comparable to Colours and Colours Marathi tv channels, OTT platform Voot, and throughout the community’s social media handles.
Plix – #HoliSplash
Plix, Indian D2C plant-based wellness and vitamin model, is urging folks to take the #HoliSplash this 12 months and go pure whereas celebrating the pageant of colors. The marketing campaign goals to make folks conscious and shield them from the pores and skin, hair and different points attributable to chemical-based colors and Holi merchandise used to rejoice the pageant. The model goals to advertise wholehearted celebrations that embraces the pure, chemical free method be it in colors or food and drinks or pores and skin and hair or vitamin.
Indian Performing Proper Society Restricted – #EnjoyResponsibly
On the event of Holi, The Indian Performing Proper Society Restricted (IPRS) has initiated #EnjoyResponsibly marketing campaign to create consciousness within the society on the significance of buying a music license and giving due credit to its creators whereas taking part in music throughout occasions and concert events to rejoice the pageant.
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