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Google pauses ‘Ask Photos’ AI Feature to address performance issues

by zee business
June 4, 2025
in Business
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In a transfer that has raised eyebrows within the tech group, Google has determined to pause the rollout of its extremely anticipated AI-powered “Ask Images” function inside Google Images.

Initially launched as an experimental function final fall, “Ask Images” leverages Google’s Gemini AI fashions to supply customers an progressive solution to search by their photograph libraries by asking pure language questions, The Verge reported.

The function, which had been slowly rolling out to a choose group of customers, goals to permit people to question their photograph assortment for particular themes, occasions, or text-based parts.

Nevertheless, product supervisor Jamie Aspinall revealed that the function has been quickly pulled again after suggestions citing points with latency, high quality, and total consumer expertise.

“Ask Images is not the place it must be,” wrote Aspinall on his X deal with, following an inflow of criticism from customers.

The product supervisor confirmed that the function’s rollout could be paused for “very small numbers” of customers whereas the group addresses the issues.

Aspinall emphasised that in about two weeks, a extra refined model of the function could be made obtainable, one that might restore the velocity and accuracy that the preliminary rollout had promised.

The pause follows rising scrutiny of AI-powered options, with Google’s “Ask Images” being no exception.

Powered by the newest model of Gemini AI, a specialised mannequin designed particularly for this function, “Ask Images” is anticipated to grasp and interpret the contents of pictures, together with textual content inside photographs, to generate contextually related outcomes.

However, as Aspinall famous, efficiency enhancements are vital to make sure a seamless consumer expertise.

Alongside the pause of “Ask Images,” Google additionally made an announcement geared toward bettering the general search performance inside Google Images.

Any more, customers can carry out extra correct searches by utilizing quotes to find precise textual content matches inside filenames, digital camera fashions, captions, and even textual content embedded in pictures.
Moreover, search outcomes will now additionally embody visible matches when quotes should not used.

This replace, which expands on options introduced earlier this yr at Google I/O 2024, represents an evolution in the best way Google Images interacts with its customers.

By incorporating multimodal AI capabilities, Google goals to make photograph searches extra intuitive and user-friendly, offering outcomes that embody each textual and visible context.

Google’s determination to pause “Ask Images” comes amid a quickly intensifying competitors within the AI area, the place tech giants like Google, Microsoft, and startups alike are racing to develop groundbreaking new options.

Google’s transfer to pause its AI-powered options isn’t unprecedented, as the corporate has beforehand taken related actions when it recognized flaws in its new know-how.

For example, after launching the “AI Overview” function in Google Search final Might, Google was compelled to halt its rollout following a number of cases of nonsensical and inaccurate solutions being shared on social media.

Earlier this yr, Google’s Gemini-powered image-generation software additionally confronted a setback.

In line with The Verge, this occurred after a sequence of stories highlighting historic inaccuracies within the generated photographs, similar to portraying US Founding Fathers as folks of color, the function was equally paused to handle these points.

Regardless of the pause, the core imaginative and prescient behind “Ask Images” stays intact: to leverage AI’s rising capabilities to reinforce the best way customers work together with their pictures and movies.

By enabling customers to ask pure language questions, the function sought to remodel the best way photograph libraries are organised and searched, providing a extra human-like interplay than conventional key phrase searches.

Google has but to announce a exact timeline for the return of “Ask Images” or further particulars about how the up to date model will enhance upon its present shortcomings.

Nevertheless, the corporate stays dedicated to refining the function primarily based on consumer suggestions and additional developments in AI know-how.



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