In case you’re already fed up with the quantity of adverts you see on the Amazon Prime Video streaming service, there could possibly be a purpose. Amazon has quietly begun working twice as many adverts between films and TV exhibits than it did a yr in the past, experiences AdWeek.
When the streaming service started exhibiting adverts early in 2024, the business breaks have been alleged to be between 2 and three.5 minutes per hour. In a brand new electronic mail to advertisers, Amazon now states that the business breaks have slowly been expanded to 4 to six minutes per hour, AdWeek experiences.
The streaming service reportedly didn’t discover a serious drop in subscribers when it started exhibiting adverts, but it surely now stays to be seen how a lot promoting subscribers are keen to place up with.
Why are extra adverts being proven?
It’s frequent for streaming companies to begin with a small variety of adverts to rope in new prospects and keep away from alienating present prospects. As soon as the subscriber base is massive sufficient, they will then step by step enhance the promoting load (which has backfired for firms like Roku).
The extra individuals swap away from conventional, linear tv choices to streaming companies, the simpler it’s for suppliers to implement each worth hikes and elevated promoting with out risking main losses in subscription numbers.
Corporations like Amazon naturally need to earn as a lot cash as doable by way of promoting per subscriber, to finance additional productions and line the pockets of shareholders.
Editor’s be aware: After publication, Amazon public relations reached out with the next assertion, which it says was delivered to AdWeek as nicely. It doesn’t deal with claims that advert hundreds on Prime Video have roughly doubled since rolling out in 2024.
“We stay centered on prioritizing advert innovation over quantity. Whereas demand continues to develop, our dedication is to enhancing advert experiences somewhat than merely rising the variety of adverts proven. For the reason that starting of this yr alone, we’ve introduced a number of capabilities, together with Model+, Full TV, and new advert codecs—all designed to ship industry-leading relevancy and enhanced buyer experiences. We are going to proceed to take a position on this essential work, creating significant improvements that profit each prospects and advertisers alike.”
This text initially appeared on our sister publication M3 and was translated and localized from Swedish.
