Jayen Mehta, the Managing Director of Gujarat Cooperative Milk Advertising and marketing Federation, which markets Amul, has been nominated on the board of the India Model Fairness Basis (IBEF).
IBEF, arrange by the Division of Commerce, Ministry of Commerce and lndustry, works to create worldwide consciousness for Model India.
“It’s an honour to get this chance to contribute for the success of Model India,” stated Mehta on his appointment .
Considerably, model Amul has been just lately making waves globally after its worldwide debut final yr when it entered the US market.
In June 2025, Amul entered the European market via a partnership with Spanish cooperative COVAP. The entry was marked by an animated marketing campaign that includes the totally butterly Amul woman kicking a soccer ball that went viral worldwide.
With the tagline “the wealthy style of India” it highlighted the nation on the worldwide stage.
Different members on the IBEF board embody Prasoon Joshi, CEO of McCann World Group India and Puneet Chhatwal, CEO Taj Accommodations and Resorts.
“We have been selling Amul model because the Style of India for the final a number of a long time. The current worldwide launch of milk within the US and Europe together with exports to over 50 nations world wide has put the style of India on the centre stage globally,“ stated Mehta.
He added, “because the quickest rising giant financial system globally, that is the best time for model India and Indian manufacturers to shine globally and purchase the smooth energy to resist any commerce, tariff and even geo-political problem.”
Revealed on September 28, 2025
