The Problem:
GameStop was promoting giant volumes of beforehand traded-in cellphones through negotiated costs to a small group of consumers. As its cellular trade-in enterprise grew, it turned clear a extra scalable resolution was wanted.
The Answer:
To attain GameStop’s objectives—improve pricing; improve purchaser base; implement a scalable platform; keep full management of gross sales—B-Inventory constructed GameStop a branded B2B on-line public sale market the place the retailer may promote its trade-in cellphones on to a big group of certified resellers and wi-fi sellers.
The Outcomes:
After an preliminary 1700% improve in consumers following the branded market launch, ongoing demand era applications have continued to drive new consumers to {the marketplace}: all focused and authorised by B-Inventory and GameStop.
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