Watch the advert right here
WASHINGTON, D.C. – MoveOn Political Motion, Working Households Occasion Nationwide PAC, and Future Ahead (FF PAC) have a seven-figure swing-state digital advert marketing campaign to run over the last week of the presidential marketing campaign. The advert is airing in all seven battleground states, together with Michigan and Pennsylvania, and the marketing campaign will attain late-deciding, much less political, working-class voters on streaming providers and YouTube. The targets additionally embody the third-party-curious voters that MoveOn has communicated to this complete cycle. The advert, “Backs,” delivers a pro-Harris message about Kamala Harris standing as much as huge companies to decrease costs for hardworking folks and their households.
“As we shut in on Election Day, Kamala Harris and Tim Walz are constructing large momentum by providing voters a transparent imaginative and prescient that presents a brand new means ahead and an optimistic distinction from the chaos of a second Trump time period,” stated Rahna Epting, Govt Director of MoveOn. “This advert delivers a crucial closing argument to working those who Harris will be counted on for delivering decrease costs, extra inexpensive well being care, and making companies pay their justifiable share. Within the remaining stage of the race, we’re leveraging each device obtainable to us to succeed in battleground voters, together with these contemplating third-party spoiler candidates.”
“This election is a alternative between two very completely different futures. Both we will have a future that subsidizes the luxuries of billionaires and CEOs, or we will have a future the place working folks have each likelihood to succeed,” stated Maurice Mitchell, Nationwide Director of the Working Households Occasion. “As an impartial political get together that fights for working folks, we all know what’s at stake on this election. That’s why we’re working tirelessly down the ultimate stretch to make sure that Kamala Harris is victorious.”
“The proof is obvious. Kamala Harris can have folks’s again – standing as much as the large companies and the tremendous rich to finish the value gouging and decrease prices for working folks,” stated Chauncey McLean, President of FF PAC. “Individuals know that huge companies are making them work extra and pay extra to allow them to revenue extra. Donald Trump will assist them do it. These adverts present how Kamala Harris will combat again and get up for working folks.”
The 30-second script for “Backs” is beneath:
Most of us work exhausting to look after the folks we love and construct a greater life.
However companies are making report income, getting richer off our backs, whereas we work tougher.
Kamala Harris will be sure that we preserve extra of what we earn – cracking down on worth gouging, reducing the price of housing and prescribed drugs, and making the wealthy pay their justifiable share in taxes.
Vote Kamala Harris. She’s with us. Not with them.
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MoveOn is celebrating 25 years of people-powered progress this 12 months. For greater than a technology, MoveOn has constructed impartial political energy and mobilized the left to elect Democrats and enact progressive change. MoveOn is a bulwark in opposition to the unconventional proper, channeling our collective voices to drive progressive overseas coverage, defend democracy, and advance justice for all.
