Fb mum or dad Meta has raised the worth of its Quest 2 digital actuality headset by $100, as the corporate reckons with inflationary pressures.
Meta introduced the worth improve on Tuesday through a Twitter put up.
Beginning Aug. 1, the 128 GB model of the Quest 2 will price $399, whereas the 256 GB mannequin will price $499, Meta stated.
The corporate stated it hiked the worth of the VR headset “with the intention to proceed investing in transferring the VR trade ahead for the long run.”
Meta added in a company weblog put up that “the prices to make and ship our merchandise have been on the rise.”
“By adjusting the worth of Quest 2, we will proceed to develop our funding in groundbreaking analysis and new product growth that pushes the VR trade to new heights,” Meta stated.
Within the first quarter, Meta’s Actuality Labs division, which incorporates VR headsets, reported income of simply $215 million, in comparison with Fb’s $27 billion in promoting gross sales. In the meantime, Actuality Labs recorded an working lack of $2.96 billion.
Meta is estimated to have shipped over 10 million Quest 2 headsets in 2021 topping different corporations that promote VR headsets like Sony and HTC, in keeping with analysis by analyst agency Counterpoint. The agency stated that Quest 2’s comparatively low cost value of $299 made it extra engaging to shoppers.
Meta CEO Mark Zuckerberg has stated he is pushing the corporate to the metaverse, a digital world the place he envisions shoppers working and taking part in throughout the subsequent decade.
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