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Yearly, Zillow releases its itemizing of the prime U.S. housing markets for 2025 based totally on projected dwelling price progress, job traits, and purchaser opponents. For typical precise property consumers, these cities may appear to be gold mines. Nevertheless for short-term rental (STR) consumers, the questions are fully completely completely different:
- Are STRs approved and sustainable in these cities?
- Will demand preserve sturdy no matter regulation risks?
- Can you actually generate constructive cash stream, or will dwelling prices eat your earnings?
A number of Zillow’s picks aren’t journey rental scorching spots—they’re rising, high-demand residential markets the place legal guidelines, taxes, and opponents can complicate STR investing. So, do any of them work for STRs?
How Zillow Chosen These Markets
Zillow’s 2025 hottest markets have been ranked based totally on:
- Residence price progress: Projected appreciation for 2025
- Proprietor-occupied household progress: Additional eternal residents transferring in
- Job progress vs. new growth: Demand for housing outpacing new builds
- Velocity of dwelling product sales: Markets the place homes promote the quickest
These parts signal sturdy dwelling appreciation and purchaser demand, which is nice for residence flippers or long-term landlords.
Nonetheless, STRs’ success is determined by fully numerous elements: occupancy prices, seasonality, approved restrictions, and affordability. We use data from AirDNA and Zillow (data from March 13, 2025) to develop our ranking system and look at it to completely different markets.
I talk about with a “regulation overview,” which hyperlinks to each respective metropolis’s on-line regulation information and gives my overview of how strict its legal guidelines may be in distinction to those of various markets.
- Mild = STR-friendly: A simple enable is the perfect regulation.
- Common = Proceed with warning: You’ll be able to do STRs, but it surely certainly turns into more durable with cap limits, permits, and restrictions, and it’d change at any second.
- Heavy = Sturdy opposition to STRs: Higher prices and additional requirements to be allowed to operate.
With out any further ado, proper right here’s a breakdown of Zillow’s prime 10 markets and their viability as STRs.
Buffalo, NY
Market effectivity metrics:
- AirDNA ranking: 41/100 (Low)
- Annual revenue (AR): $29,500 (+11% YOY)
- Widespread day-to-day value (ADR): $186.5
- Occupancy value: 51%
- RevPAR: $99 (+10% YOY)
- Vigorous listings: 1,273 (+5% YOY)
- Zillow median dwelling price: $224,133 (+5.5% YOY)
- Yield: 14.3%
Regulation overview: Common
Execs:
- Potential fallback plan: May match as a long-term rental if STR fails.
- Vacationer demand: Proximity to Niagara Falls gives some demand.
- Affordability: Residence prices are low-cost, with a powerful yield of 14.3%.
Cons:
- Seasonality: Most likely impacted by colder months, lowering occupancy.
- Regulatory hurdles: Enable requirements and registration add friction for consumers.
- Booming market: As one in all Zillow’s prime markets, opponents is rising.
Final verdict: C+
Buffalo presents common STR potential as a consequence of its low-cost dwelling prices and yield, nevertheless regulatory constraints and seasonality risks preserve it once more. It may work increased as a hybrid STR plus mid-term rental (MTR) method catering to touring professionals, nurses, or faculty renters.
Indianapolis, IN
Market effectivity metrics:
- AirDNA market ranking: 83/100 (Good)
- Annual revenue (AR): $28.7K (+12% YOY)
- Occupancy value: 48% (+1% YOY)
- Widespread day-to-day value (ADR): $200.57 (+11% YOY)
- RevPAR: $98.58 (+13% YOY)
- Vigorous listings: 4,026 (+22% YOY)
- Zillow median dwelling price: $222,887 (+3.6% YOY)
Regulation overview: Extreme
Execs:
- Extreme investability AirDNA ranking (77): Sturdy market fundamentals for precise property funding. This metric compares the value of homes using Zillow dwelling price data to the standard income of full-time short-term leases on Airbnb and Vrbo.
- Revenue progress (92): One among many highest-growing revenue markets. We calculate this by attempting on the change in year-over-year RevPAR for properties that obtained bookings in every intervals.
- ADR improve (+11% YOY): Day-to-day prices are rising, suggesting additional substantial host pricing vitality.
Cons:
- Oversaturation risk: Listings grew 22% YOY, which means opponents may outpace demand.
- Tourism drawbacks: No standout vacationer factors of curiosity that drive year-round demand till you’re a race automotive fanatic.
Final verdict: C-
Indianapolis has sturdy funding fundamentals and revenue progress, nevertheless sturdy itemizing progress and weak tourism enchantment make STRs a high-risk play. The market may flip into oversaturated, making occupancy and pricing unstable. This market is most interesting fitted to mid-term leases (MTRs) concentrating on touring professionals, sports activities actions events, and conventions.
Windfall, RI
Market effectivity metrics:
- AirDNA market ranking: 21/100 (Weak)
- Annual revenue (AR): $47.4K (+5% YOY)
- Occupancy value: 59%
- Widespread day-to-day value (ADR): $314.50 (-1% YOY)
- RevPAR: $189.69 (+3% YOY)
- Vigorous listings: 2,016 (+4% YOY)
- Zillow median dwelling price: $403,947 (+6.3% YOY)
- Regulation overview: Extreme restrictions and zoning limitations
Regulation overview: Common to extreme
Execs:
- Extreme revenue potential: One among many highest ADRs on this ranking ($314.50) and robust annual revenue ($47.4K).
- Rising rental demand: Occupancy prices are higher than many alternative cities on this itemizing.
Cons:
- Extreme dwelling prices: The median dwelling price of $403K makes producing sturdy STR cash stream robust.
- Regulatory limitations: Strict owner-occupancy tips and zoning limits on multifamily STRs.
- Seasonality and opponents: Demand fluctuates exterior of summer season and academic seasons, making year-round bookings inconsistent.
Final verdict: D+
Windfall offers sturdy revenue potential for the right property form, nevertheless the extreme value of entry, regulatory complexity, and seasonal fluctuations make it a harmful STR funding. Merchants would want a waterfront or luxurious itemizing in a first-rate location to make STRs viable proper right here. For a lot of, the constraints to entry and inconsistent demand make this a weak STR market. Mid-term leases (MTRs) concentrating on faculty school college students, professors, or firm vacationers may be a higher selection on this area.
Hartford, CT
Market effectivity metrics:
- AirDNA market ranking: 90/100 (Sturdy)
- Annual revenue (AR): $26.5K (+10% YOY)
- Occupancy value: 55% (+6% YOY)
- Widespread day-to-day value (ADR): $166.64 (+3% YOY)
- RevPAR: $93.76 (+9% YOY)
- Vigorous listings: 939 (+17% YOY)
- Zillow median dwelling price: $179,170 (+8.2% YOY)
- Yield: 14.7% (Good)
Regulation overview: Extreme
Execs:
- Extreme AirDNA market ranking (90): Signifies sturdy demand, revenue progress, and funding potential.
- Low dwelling prices: Compared with completely different STR markets, leading to robust cash stream potential.
- Annual revenue: For a low-cost market, it checks out, and the 14.7% yield is a strong return on funding.
Cons:
- Listings improve: At 17% 12 months over 12 months, this may signal oversaturation throughout the near future.
- Regulatory tightening: STRs will flip into costlier, significantly with licensing prices, zoning permits, and insurance coverage protection requirements.
Final Verdict: C+
Hartford offers first price STR cash stream, sturdy appreciation potential, and a rising rental market, nevertheless incoming legal guidelines may make it additional costly and tough to operate legally. Merchants should be diligent about zoning, permits, and compliance to stay away from fines or operational shutdowns.
Given the rising opponents and the potential for additional restrictions, consumers should fastidiously weigh long-term STR viability sooner than coming into the market. Mid-term leases (MTRs) catering to professionals, touring nurses, and school college students may be a safer, additional regular selection on this market.
Philadelphia, PA
Market effectivity metrics:
- AirDNA market ranking: 70/100 (Common)
- Annual revenue (AR): $28.6K (+15% YOY)
- Occupancy value: 54% (+6% YOY)
- Widespread day-to-day value (ADR): $172.70 (+9% YOY)
- RevPAR: $95.29 (+16% YOY)
- Vigorous listings: 6,747 (+3% YOY)
- Zillow median dwelling price: $218,590 (+3.9% YOY)
- Yield: 13.2% (Respectable)
Regulation overview: Common to extreme
Execs:
- Above-average tourism demand: Fixed year-round bookings pushed by historic previous, sports activities actions, enterprise journey, and vital events.
- Sturdy revenue progress: Annual revenue is up 15% yearly, and RevPAR is rising by 16%.
Cons:
- 6,747 energetic listings: Up 3% YOY, making it extra sturdy for model spanking new hosts to face out.
- Subtle enable course of: Quite a lot of licenses and zoning approvals.
Final Verdict: C+
Philadelphia’s short-term rental market offers sturdy revenue potential nevertheless comes with heavy opponents, strict legal guidelines, and tax burdens. Distinctive, high-end, and experience-driven properties have among the finest likelihood of success, whereas frequent listings battle to face out.
Merchants having a look at Philadelphia ought to be prepared to navigate zoning, permits, and compliance hurdles. The lodge tax and metropolis enforcement of legal guidelines add costs and risks, making this a higher market for premium STRs or mid-term leases (MTRs) catering to enterprise vacationers, medical professionals, and long-term vacationers.
St. Louis, MO
Market effectivity metrics:
- AirDNA market ranking: 71/100 (Common)
- Annual revenue (AR): $29K (+7% YOY)
- Occupancy value: 54% (+5% YOY)
- Widespread day-to-day value (ADR): $176.81 (+2% YOY)
- RevPAR: $98.10 (+7% YOY)
- Vigorous listings: 3,325 (-9% YOY)
- Zillow median dwelling price: $173,661 (+2.4% YOY)
- Yield: 16.8% (Prime-of-the-line)
Regulation overview: Common
Execs:
- Extreme STR yields: These are at 16.8%, attributable to cheap dwelling prices and substantial rental income.
- Listings decline: This amount went down 9% YoY, indicating a attainable low cost in opponents as new legal guidelines take influence.
Cons:
- New legal guidelines: Could sluggish STR funding, notably for non-owner-occupied properties.
- Two-night minimal preserve requirement: This may prohibit flexibility and cut back bookings from one-night enterprise vacationers in some areas.
Final Verdict: B-
St. Louis has been a top-tier cash stream market for STR consumers, with low dwelling prices, extreme rental yields, and common demand. Nonetheless, new legal guidelines may make it extra sturdy for consumers to enter and performance profitably in the long run.
St. Louis stays in all probability the best markets for STR cash stream. Nonetheless, consumers should intently watch regulatory developments and assure their STRs regulate to new permitting and enforcement measures. Those who navigate the model new tips may nonetheless see sturdy returns, nevertheless non-owner-occupied STRs will face rising restrictions.
Charlotte, NC
Market effectivity metrics:
- AirDNA market ranking: 92/100 (Sturdy)
- Annual revenue (AR): $32.1K (+14% YOY)
- Occupancy value: 55% (+10% YOY)
- Widespread day-to-day value (ADR): $195.07 (+5% YOY)
- RevPAR: $109.82 (+15% YOY)
- Vigorous listings: 4,625 (+2% YOY)
- Zillow median dwelling price: $393,531 (+0.9% YOY)
- Yield: 8% (Low)
Regulation overview: Common to extreme
Execs:
- Extreme revenue progress: Annual revenue is up 14% YoY, and RevPAR is rising by 15%.
- Occupancy value: Rising, suggesting sturdy demand.
- Rising tourism and enterprise journey: Pushed by Charlotte’s financial sector, sports activities actions teams, and events.
Cons:
- Residence prices: Producing sturdy STR cash stream is tough.
- Low yield (8%): Merchants may battle to interrupt even, significantly with mortgage costs.
Final Verdict: B-
Charlotte offers rising STR revenue progress and highly effective demand, nevertheless extreme dwelling prices and low yield make it robust for a lot of consumers to achieve sturdy cash stream. The market favors luxurious, high-end STRs with distinctive amenities, whereas commonplace listings may battle with profitability.
For consumers considering Charlotte, bear in mind to consider taxes, zoning restrictions, and residential prices sooner than coming into the market. Mid-term leases (MTRs) concentrating on enterprise professionals, medical vacationers, and firm relocations may current a additional regular numerous on this rising metropolis.
Kansas Metropolis, MO
Market effectivity metrics:
- AirDNA market ranking: 98/100 (Great)
- Annual revenue (AR): $35.9K (+20% YOY)
- Occupancy value: 57% (+9% YOY)
- Widespread day-to-day value (ADR): $206.41 (+11% YOY)
- RevPAR: $120.25 (+20% YOY)
- Vigorous listings: 2,668 (-5% YOY)
- Zillow median dwelling price: $236,159 (+3.1% YOY)
- Yield: 15.3% (Sturdy)
Regulation overview: Common
Execs:
- Extreme revenue potential: Annual revenue is up 20% 12 months over 12 months, and RevPAR will also be rising 20%—one among many strongest progress prices on this itemizing.
- Demand rising: Occupancy is up 9% YOY, suggesting a healthful short-term rental market.
- Fixed tourism: Sturdy native sports activities actions, music, and meals scene.
Cons:
- Kansas Metropolis is rising STR oversight, and legal guidelines may tighten further.
- Zoning authorized tips: Notably in residential areas with STR limitations.
Final Verdict: B
Kansas Metropolis stays one among many strongest STR markets on this itemizing. It’s cheap, has extreme revenue potential, and has a strong yield. The combination of rising occupancy, sturdy revenue progress, and declining energetic listings makes it an exquisite funding various.
Nonetheless, potential regulatory shifts and rising metropolis oversight suggest consumers ought to preserve educated and assure compliance to stay away from costly fines or shutdowns. Those who secure the right property in a optimistic zoning area may see substantial long-term success, nevertheless new consumers should fastidiously contemplate neighborhood legal guidelines sooner than purchasing for.
Richmond, VA
Market effectivity metrics:
- AirDNA market ranking: 89/100 (Sturdy)
- Annual revenue (AR): $29.3K (+9% YOY)
- Occupancy value: 57% (+5% YOY)
- Widespread day-to-day value (ADR): $173.70 (+3% YOY)
- RevPAR: $100.32 (+8% YOY)
- Vigorous listings: 1,579 (+7% YOY)
- Zillow median dwelling price: $355,189 (+3.8% YOY)
- Yield: 8% (Low)
Regulation overview: Common
Execs:
- Sturdy STR demand: Extreme occupancy (57%) and rising revenue (+9% YOY).
- Extreme tourism and rental demand: A rising arts, meals, and historic previous scene brings visitors year-round.
Cons
- Residence prices: Limiting cash stream potential and making it robust to achieve sturdy ROI.
- Low yield (8%): Most consumers will battle to achieve sturdy short-term returns.
- Strict owner-occupied tips: In residential zones, it’s sturdy for full-time consumers to operate STRs.
Final Verdict: C+
Richmond offers sturdy rental demand, regular occupancy, and rising revenue, nevertheless low cash stream, strict zoning authorized tips, and extreme enable costs make STR investing robust.
STRs solely make sense for owner-occupied hosts or consumers concentrating on nonresidential zones, the place there’s additional flexibility. As a consequence of zoning restrictions on multifamily buildings, Richmond is a tough market to develop in for these looking for to scale STRs.
Common, Richmond is greatest fitted to mid-term leases (MTRs) concentrating on enterprise vacationers, school college students, and distant workers comparatively than short-term journey leases. Merchants should fastidiously contemplate compliance costs sooner than coming into this market.
Salt Lake Metropolis, UT
Market effectivity metrics:
- AirDNA market ranking: 31/100 (Weak)
- Annual revenue (AR): $36K (+3% YOY)
- Occupancy value: 61% (+1% YOY)
- Widespread day-to-day value (ADR): $205.03 (+1% YOY)
- RevPAR: $119.57 (+2% YOY)
- Vigorous listings: 4,740 (+4% YOY)
- Zillow median dwelling price: $559,027 (+2.7% YOY)
- Yield: 6% (Low)
Regulation overview: Extreme
Execs:
- Sturdy occupancy value (61%): Demand exists, notably from outside tourism and ski season visitors.
- ADR is extreme: Serving to extend basic revenue potential.
Cons:
- Residence prices: A median price of $559,027 makes it robust to achieve constructive cash stream.
- STRs are solely allowed in enterprise and mixed-use zones, significantly limiting accessible inventory for STR consumers.
Final Verdict: D+
Salt Lake Metropolis’s short-term rental market is probably going one of many riskiest on this itemizing as a consequence of zoning restrictions, extreme dwelling prices, and the looming threat of a statewide ban on STRs. Whereas occupancy prices and day-to-day revenue are first price, limitations to entry are steep, and approved risks may make STR investments unsustainable in the long run.
Final Score of Zillow’s STR Markets for 2025
- Kansas Metropolis, MO: B
- St. Louis, MO: B-
- Charlotte, NC: B-
- Buffalo, NY: C+
- Philadelphia, PA: C+
- Hartford, CT: C+
- Richmond, VA: C+
- Indianapolis, IN: C-
- Windfall, RI: D+
- Salt Lake Metropolis, UT: D+
Must You Put cash into These STR Markets?
Must you’re new to STRs, I don’t recommend investing in any of these cities till:
- You completely understand native STR legal guidelines and may navigate permits.
- You buy an unrestricted property that isn’t prone to future bans.
- You perceive the market correctly and have a backup LTR plan.
I on a regular basis need appropriate journey rental areas over cities like these. Nevertheless to ensure that you an exit method, extreme LTR demand and appreciation could also be sturdy outs.
Final Concepts
Legal guidelines matter higher than revenue potential. STR-friendly journey cities are inclined to beat oversaturated metro markets. Choose appropriately.
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