Direct Line is to launch on value comparability web sites, for the primary time within the insurance coverage model’s historical past.
It has advised clients for years that it isn’t on comparability web sites, however saying the change on Wednesday, Direct Line mentioned that value comparability web sites are visited by 90% of shoppers when deciding on their insurance coverage.
Direct Line mentioned it’s going to launch on value comparability web sites with a brand new suite of motor insurance coverage merchandise, scheduled to be accessible “sooner or later”.
The insurer mentioned this can improve selection and broaden the product vary accessible for shoppers, making it extra handy for them to purchase insurance coverage by their most popular methodology.
The brand new merchandise will likely be particularly designed for value comparability web sites, with completely different cowl ranges and options to the Direct Line motor insurance coverage providing accessible to clients shopping for their cowl instantly from the insurer.
Adam Winslow, chief govt officer of Direct Line Group, mentioned: “We’re thrilled to launch Direct Line branded insurance coverage merchandise on value comparability web sites, reinforcing our ambition to be the insurer of selection for patrons.
“This marks a brand new chapter in our mission to make insurance coverage easy and accessible for everybody.
“Our presence on these platforms, alongside our highly effective direct gross sales providing, will allow us to succeed in much more clients as we ship the trusted safety and repair that Direct Line is famend for.
“Placing our strongest model, Direct Line, on value comparability web sites the place we all know there’s a receptive viewers will see Direct Line shaking up the motor insurance coverage market as soon as once more.”
