Individuals take a look at an electrical SUV Xiaomi YU7 at a Xiaomi Retailer in Hangzhou in east China’s Zhejiang province Thursday, June 26, 2025.
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Hong Kong-listed shares of China’s Xiaomi surged over 5% to hit a document excessive on Friday, a day after its electrical automotive drew a robust response from prospects.
The buyer electronics firm, a comparatively newer participant within the EV market, took purpose straight at rival Tesla with its new electrical luxurious automobile, YU7. The SUV’s pricing begins at 253,500 yuan ($35,322), CEO Lei Jun stated Thursday, declaring that the automobile was 10,000 yuan cheaper than Tesla’s Mannequin Y, which begins at 263,500 yuan in China.
The YU7 acquired greater than 200,000 orders inside simply three minutes of its launch, Xiaomi stated.
Previous to the official worth announcement, a Citi report had listed expectations that the YU7 SUV could be priced round 250,000 yuan to 320,000 yuan ($34,800 to $44,590), forecasting month-to-month gross sales of about 30,000 items. As soon as the tempo picks up, Citi predicts annual gross sales of 300,000 to 360,000 items.
Xiaomi’s firm’s SU7 sedan launched final yr was additionally priced beneath Tesla’s Mannequin 3.
Lei on Thursday claimed the YU7 beat Tesla’s Mannequin Y on a spread of metrics, however nonetheless got here brief on driver help. The YU7 comes with driver-assist software program, probably the most superior model of which is powered by Nvidia’s Thor chip. Pre-sales begin at 10 p.m. on Thursday, with deliveries anticipated inside one to 5 weeks.
Options
Xiaomi had initially stated it could launch its YU7 in July. The sooner occasion takes place amid an intensifying electrical automotive worth warfare.
Xiaomi revealed its YU7 SUV in late Could, lower than a yr after launching its first electrical automotive, and claimed the automobile would have a driving vary of no less than 760 kilometers (472 miles) on a single cost.
That is effectively above the 719 kilometers marketed for Tesla’s extended-range Mannequin Y. Driving vary has been a promoting level for shoppers anxious about frequent battery charging.
Whereas Xiaomi has not promoted its synthetic intelligence as a lot as different client manufacturers, Thursday’s launch occasion showcased a number of AI automotive options, corresponding to permitting drivers to alter a track utilizing hand motions, or ask a cellphone app to explain the place the automotive is parked.
The YU7 additionally helps Apple Automotive Play and Apple Music, Lei stated.
Sensible glasses
The Chinese language smartphone and residential equipment firm launched a number of different merchandise on Thursday, together with highly-anticipated synthetic intelligence-connected glasses.
The AI glasses, which rival Meta’s Ray Bans good providing, can change the tint of the lenses and scan a QR code to make funds, mimicking China’s cell smartphone apps. Xiaomi additionally introduced comparable options to these of the Meta glasses, corresponding to having the ability to take pictures and movies, in addition to use interactive AI to determine a flower or translate textual content.
Xiaomi’s AI glasses begin at 1,999 yuan ($279). A Xiaomi spokesperson stated there have been presently no plans to promote the glasses abroad. Meta’s model is not formally bought in China.
— CNBC’s Ying Shan Lee contributed to this report
