Brent Bozell on the Worst Campaign Bias Ever

If the tone of media protection determined the election, it will be a landslide for Kamala Harris. The media have by no means extra energetically taken a aspect for a candidate. This may very well be occurring as a result of: 

(A) Trump is taken into account to be probably the most horrible individual ever. 

(B) Kamala is probably the most horrible Democrat nominee in trendy instances, and the media must compensate for it. 

MRC founder and president Brent Bozell and I mentioned the newest MRC research proving the worst marketing campaign bias we have ever documented, not solely on TV information, however even on TV “comedy” exhibits. It is a “Brent Bozell Present” crossover episode.

It is not exceptional that the newest Wealthy Noyes examine of evening-news exhibits discovered  Donald Trump’s protection has been 85 p.c destructive. What’s exceptional is that Kamala’s protection is 78 p.c optimistic.  It is historic — within the worst method. There has by no means been community information that appeared and sounded extra like marketing campaign promoting. 

Of the 753 minutes of night information airtime dedicated to Trump since July 21, almost one-third (230 minutes, or 31%) has been about private controversies. This compares to barely 5 p.c of Harris’s airtime (28 minutes, out of a complete 583 minutes of protection) spent on comparable matters. Identical to his presidency, they all the time create scandals out of issues Trump says. Nothing Kamala says is controversial, and so they skip the entire private scandals they may cowl — allegations of plagiarism in her 2009 e book, allegations her husband brutally slapped an ex-girlfriend, and the way she conspired to cover President Biden’s psychological decline. 

Naturally, then, Gallup reported that they discovered solely a meager 31% of Individuals — and simply 12% of Republicans — mentioned that they had both “an awesome deal” or “a good quantity” of belief within the media’s capability to report the information “absolutely, precisely and pretty.”

Thern there may be Alex Christy’s late-night comedy examine: The jokes concerning the presidential contenders appears like a landslide: 98 p.c of the jokes are about Trump and two p.c for Harris. And the jokes usually are not delicate Johnny Carson kidding. When John Kelly claimed Trump needs generals like Hitler’s, the comedians lectured about it. Jimmy Fallon, the softest of the bunch, joked: “That is the primary election the place reporters need to ask, ‘Who’d you root for if you watched Saving Non-public Ryan?'”

Will all this community tilt matter? Axios mentioned “the massive media period is over,” particularly below 35: “Prime executives and officers inform us that reaching folks ages 35 and below with any message — and even main occasion — is nearly inconceivable. Or they’ve seen an eight-second clip with no context, in order that they have a really completely different understanding of what occurred than somebody who noticed a mainstream report.”

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