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Book Review: Rethinking Investing: A Very Short Guide to Very Long-Term Investing

by Martin Fridson, CFA
September 11, 2025
in Investing
Reading Time: 4 mins read
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Rethinking Investing: A Very Brief Information to Very Lengthy-Time period Investing. 2025. Charles D. Ellis. John Wiley & Sons, Inc. www.wiley.com

Charles Ellis gores many an ox in simply 106 pages in his guidebook for particular person traders, Rethinking Investing.

• Lively managers will likely be delay by the creator’s suggestion to economize by not hiring them.

• Mutual fund firms will bristle at Ellis’s word that 89% of US funds lagged the S&P 500 over 20 years and that 85%–90% of previous winners will lag subsequent time.

• Mounted earnings professionals will likely be miffed by his competition that bonds are unneeded in traders’ portfolios as a result of their long-run stabilizing position is fulfilled by dwelling fairness and the long run worth of Social Safety advantages.

• Life insurance coverage brokers accustomed to the continued commissions on entire life insurance policies won’t look after Ellis’s embrace of the “purchase time period and make investments the remaining” precept.

• Proprietors of golf programs and ski resorts won’t recognize Ellis’s recommendation to economize by taking over less-expensive pastimes akin to mountain climbing and biking.

Ellis, the founding father of Greenwich Associates and a prolific creator, emphasizes financial savings due to the massive impact of compounding on even a small increment of preliminary principal. His audience of nonprofessional traders is more likely to profit immensely from finding out the related math. These calculations amply flesh out the saying, “A penny saved is a penny earned.” That’s, by the way, a paraphrase moderately than a direct citation of Benjamin Franklin, to whom Ellis attributes the adage and who, in flip, paraphrased some earlier writers.

Some readers might initially really feel that Ellis will get carried away with advocating frugality within the curiosity of maximizing retirement financial savings, akin to when he recommends shopping for solely used vehicles. To not be outdone, foreword author Burton Malkiel advocates banking the money as an alternative of going out as soon as per week to breakfast on a latte and sausage roll. Absolutely, many will say, excessive earners can take pleasure in a number of present luxuries with out jeopardizing their monetary safety a number of many years therefore.

Thankfully, readers who transcend his bullet factors will discover that Ellis will not be in truth rigid in his prescriptions. He writes, for instance, “Of the numerous methods to save lots of, choose the methods which can be greatest for you.” Bond sellers will likely be gratified to study that Ellis makes exceptions to his common aversion to their product in terms of funding recognized future liabilities, akin to faculty tuition, or producing earnings throughout retirement.

Close to the top of the ebook, he even acknowledges that a few of his readers might fail to keep away from the emotional, irrational habits he warns in opposition to, e.g., promoting out on the backside and overreacting to short-term market adjustments. He writes, “[I]f you suppose you want some skilled recommendation, you would possibly examine the providers of a Registered Funding Advisor.” Sticking to his thrifty theme, nonetheless, he suggests retaining the RIA at an hourly charge moderately than paying a continuing percentage-of-assets-based charge.

One significantly helpful passage lists the reason why one piece of standard knowledge, allocating to bonds a share equal to at least one’s age, will not be appropriate for all traders. He notes that an individual with substantial wealth might really feel able to weathering a market downturn and subsequently understand no benefit in sustaining such a big focus in bonds. The notion of a 40-year-old needing a 40% bond part, he factors out, additionally overlooks non-securities monetary property that present desired stability.

Ellis might need added that older, rich people who’re producing ample earnings from inventory dividends might regard themselves as investing on behalf of their kids or grandchildren, for whom bond allocations of 70 or 80 % can be extremely inappropriate.

Managers of people’ portfolios will do effectively to learn Rethinking Investing, as their shoppers might sooner or later confront them with the arguments contained in it. In response to Ellis’s depiction of the close to impossibility of beating the index, they could carry up the lively share literature. Additionally, one would possibly problem the notion that future Social Safety advantages present stability that obviates the necessity for bonds primarily based on uncertainties concerning Social Safety’s capability to make good on its guarantees.

Studying the ebook to search out out what to anticipate from shoppers who pay money for it won’t be an onerous job, given Ellis’s colourful prose. For instance, he says that one main benefit of index funds is that they’re not fascinating. As he wryly remarks, nobody desires to expertise an “fascinating” airplane flight.

Elsewhere within the ebook, Ellis likens index funds and ETFs to dishwashers and indoor plumbing. (They make life simpler and release time for long-term monetary planning that might in any other case be spent on frequent funding selections, wasted effort in his view).

As for any purveyors of golf tools who’re upset by his steering of potential clients into less-costly leisure actions, Ellis offers an replace of kinds to his 1975 Monetary Analysts Journal article, “Successful a Loser’s Sport.” In that basic piece, he utilized to investing a lesson drawn from tennis: A minimum of for weekend gamers, probably the most fruitful strategy will not be making an attempt to win factors by means of excellent execution, however moderately to keep away from errors.

In Rethinking Investing, Ellis quotes the legendary Tommy Armour in an identical vein: “The important thing to success in golf is making fewer dangerous photographs.” It could subsequently be incorrect to say that he has no use for the sport.



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Tags: BookGuideInvestingLongTermReThinkingReviewShort
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