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Bad tokenomics kill good projects (here’s how to improve them)

by Arthur Iinuma
May 24, 2025
in Cryptocurrency
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The next is a visitor submit and opinion of Arthur Iinuma, Principal guide and Founding father of Iinuma.io.

Whereas good tokenomics can’t save unsound initiatives, even probably the most promising community launches can fail from poor token design.

Spectacular flameouts like Terra LUNA and Celsius expose the hazards of economic sleight-of-hand—algorithmic stablecoins and yield schemes masquerading as innovation. However there are various extra in any other case high-potential initiatives committing financial suicide by simply avoidable errors. 

Blue-chip initiatives with real technical benefit and legit use instances, like Aptos, have watched billions in market cap evaporate in a single day on account of mismanaged token unlocks and poor communication. It’s important for crypto founders to extend their emphasis on token design so nice initiatives can construct financial foundations as sturdy as their technical ones.

Deadly Flaws in Token Design

The largest tokenomics errors I see in in any other case strong initiatives are:

Massive Valuation Gaps

Whereas it’s customary for initiatives to supply early traders decrease priced tokens in comparison with later rounds, founders ought to be cautious in permitting broad pricing spreads between these early rounds and public patrons.  This can be simpler mentioned than carried out as shrewd traders demand decrease costs in opposition to the specter of withholding funding.

Nonetheless, an investor with a low entry worth compared to a later spherical primarily ensures their upside even at costs decrease than the associated fee foundation of a public purchaser.  Which means that a loss for patrons in later rounds should lead to positive factors for the earliest token holders – creating an unfair imbalance within the mission’s token economic system. 

Poor Vesting Schedule

Far too many initiatives flip their public patrons into exit liquidity for early traders and insiders. Nothing destroys group quicker than watching early insiders dump tokens whereas public patrons maintain withering luggage.

The timing of unlocks are vital.  Whereas an extended vesting and lockup schedule appears good for worth appreciation, they nearly all the time assure predictable promote strain as traders who’ve been compelled to carry for too lengthy scramble to unload. Quick unlocks could present fast worth discovery and increase the token holder base, however additionally they permit whales to dump, creating “pink candles” and evaporating public confidence. 

Overselling by Founders

Generally the prospect of turning just lately minted digital tokens into actual worth is just too tempting for the founders that created them.  I’ve watched initiatives go from nice concepts to publicly traded at over a billion USD in valuation, minting multi-millionaire founders within the course of.  Even probably the most disciplined of them are tempted to promote their holdings and commerce their mission tokens for money.

Take as an illustration Mantra, which instantly misplaced 92% of its worth in simply 90 minutes.  Regardless of statements by the CEO on the contrary, blockchain analysts have been fast to level out substantial insider actions of a minimum of USD 227 million onto exchanges, suggesting an insider dump.

Excessive Itemizing Valuation

Founders are sometimes enticed to listing at bigger valuations as they make for greater headlines, raised optics and construct hype.  Founders should not completely at fault, as even Binance has been recognized to push out unusually excessive itemizing valuations, with initiatives like Hamster Kombat (HMSTR) itemizing at over USD 700 million in market cap, and Notcoin itemizing at a staggering USD 1 billion at launch.

However overvalued mission listings create a whole lot of “air” beneath them, and when everyone seems to be within the cash, it’s nearly a assured race to the underside and token holders are fast to money out to get extra favorable pricing than the particular person subsequent to them.  A excessive beginning valuation additionally means the prospect of public patrons incomes a a number of on their funding is slimmer, scaling down secondary market demand.  When you’ve a whole lot of holders promoting and no one to purchase, the result’s an eventual loss of life spiral.  

Whereas initiatives like Hamster Kombat set business engagement data, and listed on the highest exchanges on this planet, its overvalue at itemizing resulted in a 87% worth decline to its recorded all-time-low.

What Truly Works in Tokenomics

BTC and ETH maintain the highest market cap positions for good motive. Past being early, they’ve demonstrated a number of core ideas that separate sustainable token fashions from hole hypothesis automobiles.

Real Shortage

Bitcoin’s 21 million fastened provide cap isn’t highly effective simply because it’s scarce—it’s highly effective as a result of the market believes with absolute certainty that this restrict gained’t change.

Deep Product Integration

The elemental query each mission ought to reply actually: May your product operate with out a token? If sure, you’re possible forcing tokenization the place it doesn’t belong.

Tasks like Filecoin embody this precept effectively—their token is important to the community’s storage market operate, making it almost unimaginable to separate the product from its token. Against this, initiatives that bolt on tokens as afterthoughts sometimes see their tokens wither in worth over time.

Promoting Restrictions

Tasks ought to construction valuations throughout every sale spherical with decreased unfold and design a lockup schedule that forestalls lower-priced patrons from “dumping” their tokens on individuals in later rounds.  Making a layered vesting schedule that restricts early gross sales for patrons with a low entry level whereas permitting for later-round individuals to de-risk first provides an inexpensive steadiness of upside for early patrons and worth safety for later patrons.

Use of Audited Declare Contracts

Effectively-structured token economics goes past what’s written in a doc.  Tasks ought to take a step additional and guarantee their tokens are custodied by a third-party audited, irrevocable good contract guaranteeing transparency and compliance by all events.

Real looking Valuation & Provide Administration

Decrease preliminary valuations may really feel like leaving cash on the desk, however they create room for significant appreciation. Tasks launching at already-inflated valuations depart little upside for brand new individuals, killing momentum and group progress.

A low complete provide permits for higher worth management and market responsiveness. It imbues tokens with extra significance, making manipulation tougher and worth actions extra significant.

Energetic Token Administration

Good tokenomics isn’t set-and-forget—it requires ongoing stewardship. Listed here are some greatest practices:

  1. Strategic provide administration: Improve circulating provide solely throughout rising markets. This prevents dumping extra tokens into already weak markets.
  2. Buyback packages: Implement token repurchases when promote strain is excessive to stabilize the worth and sign mission dedication to a excessive token valuation. 
  3. Managed liquidation: Require giant traders to make use of market makers when promoting important positions to stop giant worth impacts from sudden dumps.

Constructing To Final

Probably the most profitable initiatives method tokenomics as an extension of product design moderately than completely an train of economic engineering.

Considerate tokenomics are a sign to the market of a considerate product and staff. Your token is in the end your greatest advertising and marketing software—it rewards loyalty and financially aligns customers. 

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