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Axis Max Life partners with India Post Payments Bank for distribution of insurance products

by Euro Times
September 3, 2025
in Finance
Reading Time: 2 mins read
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Axis Max Life Insurance coverage Ltd and India Publish Funds Financial institution (IPPB) have introduced a partnership geared toward delivering inexpensive life insurance coverage options past Tier 1 into rising regional markets throughout rural India.

This partnership leverages IPPB’s sturdy community of 650 banking retailers and over 1.64 lakh entry factors via put up workplaces to ship a complete suite of need-based life insurance coverage options to prospects throughout Tier 3, Tier 4 and rural markets, a joint assertion stated on Wednesday.

This additionally aligns with the federal government’s monetary inclusion targets and helps the IRDAI’s imaginative and prescient of reaching ‘Insurance coverage for All by 2047’, it stated.

Making life insurance coverage extra accessible and handy, Axis Max Life will provide a spread of tailor-made merchandise, together with its flagship Good Wealth Benefit Assure Plan (SWAG), Good Vibe Plan, and varied Time period Insurance coverage Plans, it stated.

These merchandise are designed to satisfy numerous monetary wants, from immediate earnings and whole-life earnings choices to important safety and up to date savings-linked options for youthful prospects, it stated.

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The distribution mannequin will likely be managed by Axis Max Life’s Regional Heads, overseeing every zone, driving execution and coordination in each state of India.



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Tags: AxisBankdistributionIndiaInsurancelifeMaxPartnerspaymentspostProducts
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