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Average home sale ‘being agreed at £16,000 below asking price’

by Vicky Shaw
May 28, 2025
in Finance
Reading Time: 3 mins read
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Home sellers are agreeing gross sales at £16,000 under the asking worth usually, in accordance with a property web site.

Zoopla, which stated the imply common asking worth is £367,000, added that it’s “necessary that sellers are lifelike with their expectations on worth,” as dwelling consumers return to the market after the Easter holidays.

Patrons have extra selection, with 13% extra properties in the marketplace than a 12 months in the past, in accordance with Zoopla’s figures.

Some lenders have just lately modified their mortgage affordability calculations, enabling some folks to borrow greater quantities, and the web site stated that is supporting the expansion in gross sales.

The web site additionally stated that, inside England, the North West is the most popular housing marketplace for worth rises.

Greater dwelling values and rents in greater cities equivalent to Manchester and Liverpool are pushing housing demand into close by areas, boosting home costs, Zoopla stated.

It stated that Blackburn has seen 5.8% annual home worth development, Wigan has seen a 4.4% annual rise and Birkenhead has recorded a 4.1% annual improve in home costs.

An elevated variety of properties on the market in southern England is considerably boosting purchaser selection and retaining worth development in verify, the web site stated.

It stated there are 21% extra properties on the market within the South West than a 12 months earlier, 17% extra in London and 15% extra within the South East.

Widened selection, together with affordability constraints, explains why home worth development is lower than 1% throughout the areas of southern England, from 0.5% within the South East to 0.9% within the South West, Zoopla stated.

There are simply 3% extra properties on the market within the North West of England and 5% extra in Scotland than a 12 months in the past. Home costs in Scotland have seen 2.9% annual development on common.

Richard Donnell, govt director at Zoopla, stated: “There are extra gross sales and stronger home worth will increase in northern areas of England and Scotland, the place properties are extra reasonably priced. In southern areas of England, affordability continues to weigh on worth inflation and the variety of gross sales being agreed.

“Sellers and consumers have to undertake totally different techniques primarily based on the place they stay throughout the UK; nonetheless, all sellers have to preserve their ft on the bottom and be lifelike on pricing expectations.

“We anticipate gross sales to maintain rising over the second half of the 12 months, with UK dwelling values on observe to be 2% greater by the tip of the 12 months.”

Martin Bennett, proprietor of Blackburn-based Crown Estates and Lettings Brokers, stated: “Enterprise is booming in Blackburn, with elevated demand for properties each on the decrease and high finish of the market.

“From my expertise, properties which might be priced accurately are going beneath supply inside two weeks of being listed, whereas it’s not unusual to have 10-plus potential consumers on the primary day of viewings.”

Tom Invoice, head of UK residential analysis at Knight Frank stated: “Patrons can see there’s a wholesome provide of property in the marketplace this spring, which implies they’ve turn out to be choosier.”

Matt Thompson, head of gross sales at London-based property agent Chestertons, stated: “There was a stark uplift in agreed gross sales in Might and as purchaser demand stays robust, we additionally anticipate a busier-than-usual summer season market.”

Sarah Coles, head of non-public finance, Hargreaves Lansdown stated: “There are actually loads of (mortgage) offers priced at beneath 4%, which opens up affordability for therefore many extra consumers.”



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