By Sam Boughedda
Smartphone customers migrating from Android to iOS has elevated over the past 4 years, with Apple units now accounting for over half of all U.S. smartphones used, surpassing Android.
That is in response to information from Counterpoint Analysis, who mentioned Apple’s {hardware} “features proceed to gasoline service revenues via providers just like the App Retailer, Apple TV+, Apple Music, and Apple Pay.”
Apple surpassing 50% marks its highest market share level for the reason that iPhone was first launched, and the primary time its iPhone energetic put in base within the U.S. market has been over 50%. It climbed above the extent within the second quarter of this 12 months.
“In Q2 2022 Apple now accounts for greater than half of the energetic smartphone put in base within the U.S. market. We now have seen continued sturdy Android to iOS migration over the past 4 years. This can be a huge achievement for Apple,” acknowledged Counterpoint Analysis.
In information reported to the Monetary Instances this week, Counterpoint revealed that the numbers are based mostly on smartphones in use, in any other case generally known as the “energetic put in base,” and is claimed to be a extra significant measurement than new iPhone shipments.
On Wednesday, in a be aware to purchasers on Apple’s upcoming occasion the place it’s anticipated to current its new iPhone 14, a BofA analyst urged buyers in a be aware to give attention to product, pricing, and timing.
“iPhone pricing is the primary focus merchandise for buyers adopted by timing and cadence of the launch and any information on pricing/bundling,” mentioned the analyst. “Apple noticed sturdy iPhone 13 demand in F3Q, and we count on to comparable traits for the iPhone 14 line-up, additional fueled by buy-now/pay later and installment plans,” he wrote in a consumer be aware.
Apple shares (NASDAQ:) declined 1% Friday and are down greater than 12% in 2022.
