BEIJING (Reuters) – Shipments to China of foreign-branded smartphones, together with Apple Inc (NASDAQ:)’s iPhone, fell by 47.4% in November from a yr earlier, in line with knowledge launched on Friday from a government-affiliated analysis agency, down for the fourth month.
Calculations primarily based on the info from the China Academy of Data and Communications Expertise (CAICT) confirmed that overseas model shipments decreased to three.04 million items from 5.769 million items a yr earlier.
The decline follows October’s 44.25% year-on-year drop in overseas smartphone shipments, extending a downward development on the earth’s largest smartphone market.
Apple, the dominant overseas smartphone maker in China, faces a slowing economic system and competitors from home rivals, corresponding to Huawei.
Chinese language shopper costs fell in November to their lowest in 5 months, as financial uncertainty and deflation issues weigh on family spending.
As its market share declines, Apple launched a uncommon four-day promotion in China on Thursday, reducing costs by as much as 500 yuan ($68.50) on its flagship fashions to spice up gross sales.
Huawei has emerged as a robust challenger since its return to the premium section in August 2023 with locally-made chipsets.
Apple briefly fell out of China’s high 5 smartphone distributors within the second quarter of 2024 earlier than recovering within the third quarter. The U.S. firm’s smartphone gross sales in China nonetheless slipped 0.3% throughout the third quarter from a yr earlier, whereas Huawei’s gross sales rose 42%, in line with analysis agency IDC.
Shipments of telephones inside China, which embody home manufacturers, fell 5.1% year-on-year in November to 29.61 million handsets.
